First came Yuppies. Then DINKs. And now comes the LOHAS consumer label. What's a LOHAS consumer?

Our friends at Grist recently covered two topics that simply aren’t covered often enough: marketing sustainability and composting feminine products.

Until recently, the life of an eco-manufacturer hasn’t been easy: “Here’s this product we made! It looks a little funny, but it’s good for the planet! And it—hey, come back!” But with prominent companies jumping on the green bandwagon and technologies improving, sustainability is getting, dare we say it, hot. (Well, warmish anyhow.) This means all kinds of opportunities for growth, says a Vancouver-based ad agency founder… if only the industry can figure out how to sex it up a notch.

The marketer’s pet of the week are recently profiled by BusinessWeek Online/MSNBC.com in articled appropriately titled, In hot pursuit of Yoga Mamas. A couple choice highlights:

“The Yoga mom is the center of the megaphone today.”

And pricey strollers are justified in part because their rugged and lightweight design helps Mom burn calories via power walking, aka “strollercizing.”

“There’s a treadmill of dissatisfaction that acquisition doesn’t solve,” says Juliet B. Schor, a Boston College sociology professor and author…

Ready to chime in? How do you feel when you are the target of marketing hexes campaigns? Is it a good thing, signaling an evolution in the consciousness of the marketplace? Or is it just the age-old smell of money that brings the old dogs into your yoga class?