The famed media theorist (and Christian) Marshall McLuhan will always be remembered for his famous and insightful soundbite, The Medium Is The Message. The invocation of this very phrase is a catalyzing agent for the analysis of any medium. But how do we dive into this discussion if the medium is a book and the message is, quite literally, the word of God? Last week National Public Radio’s Fresh Air featured an interview with biblical scholar Bart Ehrman, who is promoting his new book, Misquoting Jesus, which documents how the mechanisms of the text’s reproduction altered the text itself: “The Story Behind Who Changed the Bible and Why”.