Nature's Promise

Organic Goes Generic

Organic Goes GenericPosted by Kerry Trueman on March 13, 2006 - 10:47pm.

You know organic has truly gone mainstream when a conventional supermarket chain launches its own store brand. I’m talking about Stop & Shop’s “Nature’s Promise a line of “natural and organic foods” which the multibillion-dollar corporation, with more than 360 stores in New England, New York, and New Jersey, launched last October. Stop & Shop is promoting its Nature’s Promise brand with the slogan “Wallet-Friendly Organics.”


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Interests: Parenting (Jack 5yrs and Owen 3yrs), Human Growth and Development, Evolving Consciousness, Integral Life Practice, Coaching, Change Management, Creativity, and Freedom.
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