Until recently a cruelty-free lifestyle required a sacrifice in style. But thanks to entrepreneurs like MooShoes' Erica Kubersky, all that is changing. Go behind the scenes of NewYork's first cruelty-free shoe shop to find out what makes vegan fashion just plain irresistable.

Green fashion -- trendy or sustainable? Meet the conscionable designers behind Moral Fervor and learn how their use of renewable fabric is becoming a fashion trademark.

Kiss My Face was the first line of all natural beauty products. The founders speak about the importance of their products being all natural and organic.

The USDA hasn't certified most natural beauty products. But Origins is among the first mainstream companies to get the official seal of approval.

Vegan faux fur for your winter look? Now we're talking!

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How does a rags to riches entrepreneur attracts stars Paris Hilton, Jessica Simpson, and Britney Spears to her store?

Jaye Hersh started selling clothes out of the trunk of her car to pay for her kid's college tuition. Now Jaye's hot Hollywood boutique Intuition attracts big celebs like Paris Hilton— who bought Karen Salmansohn's book Baby's First Fashion Words for Nicole Richie!

Green fashion -- trendy or sustainable? Meet the conscionable designers behind Moral Fervor and learn how their use of renewable fabric is becoming a fashion trademark.

Organic hair care and stylish dos. Meet John Masters, the man behind John Masters Organics — the first clean air salon in NYC.

Cutting edge creations out of reincarnated fabrics — Deborah Lindquist is high fashion with an eco twist. Meet the designer that's paving the runway's with environementally conscious design.