4:10 minutes (981.88 KB)
"Momsense" is the nonsense that comes out of the mouths of moms. Mel Robbins, Mel’s mom Marcia and comic Anita Renfroe laugh about the nonsensical advice that Moms give to kids. The podcast includes a funnyl clip from Anita’s video, “Momsense,” on YouTube.

The marketer’s pet of the week are recently profiled by BusinessWeek Online/MSNBC.com in articled appropriately titled, In hot pursuit of Yoga Mamas. A couple choice highlights:

“The Yoga mom is the center of the megaphone today.”

And pricey strollers are justified in part because their rugged and lightweight design helps Mom burn calories via power walking, aka “strollercizing.”

“There’s a treadmill of dissatisfaction that acquisition doesn’t solve,” says Juliet B. Schor, a Boston College sociology professor and author…

Ready to chime in? How do you feel when you are the target of marketing hexes campaigns? Is it a good thing, signaling an evolution in the consciousness of the marketplace? Or is it just the age-old smell of money that brings the old dogs into your yoga class?