marketing to kids

Consuming Kids: The Movie

Posted by Belinda Miller on June 2, 2009 - 2:40pm.

“Children begin their consumer journey in infancy. And they certainly deserve consideration as consumers at that time.” — James U. McNeal, Pioneering Youth Marketer

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The Devil in the Digital Age

Posted by Belinda Miller on February 3, 2009 - 12:24pm.

When should kids be allowed to watch television? Mr. and Mrs. Momster begin the battle

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Harry Potter and the Butterfly Barbie Menace

Posted by Belinda Miller on August 12, 2008 - 12:06pm.

Should we buy into Barbie?

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Doggy Tales and Marketing to Kids

Posted by Belinda Miller on June 24, 2008 - 8:46am.

The marketing mavens win as I ignorantly feed my child into the gaping jaws of a cute little Jack Russell terrier.

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The Monster at the End of This Blog

Posted by Belinda Miller on February 26, 2008 - 10:39am.

Everywhere we go, there's another "cute" commercial tie-in

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Product Placement for Breakfast?

Posted by Belinda Miller on January 16, 2008 - 6:50am.

I’ll have the McFunnies with a side of McComics, and can you supersize it, please?

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