8:50 minutes (2.03 MB)
Josh Dorforman speaks with Suki Kramer founder and owner of Suki Pure Cosmetics, committed to creating the most effective skin care treatments, without compromising the purity or integrity of the formulas. Their products are gentle enough for people with allergies or sensitive skin and still environmentally friendly. A new makeup line will be coming out

Wax on, wax off, wax on—isn’t that the way it goes with lip gloss? You paint a perfect pout only to lose it to the rim of your glass, or a lover’s cheek. The cycle of reapplying is endless, and so is the perpetual dryness that no gloss, however juicy, can seem to remedy.

The reason is, lip gloss isn't actually meant to moisturize or protect your lips. At best it contains some occlusive ingredient that sits on top of the skin, unabsorbed, acting as a barrier to trap moisture and prevent it from leaving the lips. Petroleum (propylene, butylene glycol) or petroleum jelly (Vaseline) is used commonly in lipbalms, chapsticks, and lipglosses because it is such an effective occlusive. So effective in fact it keeps the skin from breathing, which ultimately leaves lips more chapped than they were to begin with. This phenomenon can lead to lip balm addiction. Safer, natural moisturizing alternatives to petroleum are beeswax, shea butter, and vitamin E.

Natural cosmetics that are wholesomely good to use. Danny Seo shows which natural beauty products are safest for your face and the earth.