LOHAS

LOHAS R US

Posted by Su Avasthi on October 5, 2006 - 7:36pm.

First came Yuppies. Then DINKs. And now comes the LOHAS consumer label. What's a LOHAS consumer?



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Living La Vida LOHAS

Living La Vida LOHASPosted by vreiss on January 17, 2006 - 9:26am.

If you eat organic, use natural cosmetics, and are concerned about the environment, you're a LOHAS (Lifestyles of Health and Sustainability) consumer, a.k.a. Cultural Creative, to marketers.


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