They eat kangaroo, do they? According to the BBC, it’s popular in Germany, France, and Belgium. But in Australia, not so much. Apparently, it’s an uphill battle selling marsupial meat to a nation for whom kangaroos are a sentimental national symbol.

The Australian kangaroo meat industry is tackling this challenge head-on by holding a contest to come up with another name, preferably one that skips over the fact that the product in question is kangaroo.