Danny Seo visits the creators of Loomstate organic cotton jeans and gets the lowdown on what to look for when buying eco-friendly denim.

Everyone has a secret splurge item, that one non-necessity you'll go to the mat defending your right to spend good money on. My friend Alison has been known to buy herself a good purse or three. My dad throws his wallet at tools and gadgets. My husband spares no expense on vented summer sneakers that look unfathomably like crushed bugs. Me, I've got it bad for jeans.

Let's say that you're trying on two pairs of jeans. One pair is 100% organic and fits okay. The other is not so organic but — whoa! — it does something spectacular to your rear view. Which do buy?