What to do with all those SUV drivers? Should they be shamed? Mocked? Ostracized? Forced to wear a scarlet SUV across their chest? Greenpeace UK seems to think so.

The U.S. division of Random House, the world's largest trade book publisher, has vowed that, by 2010, a third of the paper it uses to print books will be recycled stock. The company now uses just three percent recycled paper, but plans to spend millions of dollars to increase that number to 30 percent over the next four years. According to Random House, that will save 550,000 trees each year.