Forget the Blues, rising indie-rock star Kelley Stoltz is singing the Greens. With his new, crticially acclaimed record, Below the Branches (Sub Pop ), Stoltz is breaking new ground in the music industry as the first artist to offset the greenhouse gasses emitted during the creation of his album with renewable-energy credits.

Let's say you're buying a bottle of wine, but can't decide between a Californian chardonnay and an Australian sauvignon blanc. Both are in the same price range, but one has a little green logo on it