Our friends at Grist recently covered two topics that simply aren’t covered often enough: marketing sustainability and composting feminine products.

Until recently, the life of an eco-manufacturer hasn’t been easy: “Here’s this product we made! It looks a little funny, but it’s good for the planet! And it—hey, come back!” But with prominent companies jumping on the green bandwagon and technologies improving, sustainability is getting, dare we say it, hot. (Well, warmish anyhow.) This means all kinds of opportunities for growth, says a Vancouver-based ad agency founder… if only the industry can figure out how to sex it up a notch.