Do the math: Tossing superfoods to everyday meals adds up to more than just a sum of their parts

10:13 minutes (2.34 MB)
Phil Lempert takes you down the aisles and talks about the latest happenings in the supermarket world. He discusses General Mills and consumerism. He asks why cereal the most affordable meal to serve? How does one avoid an ice cream headache? Find out this and so much more here with the LIME's Supermarket Guru!

Kellogg’s has introduced Organic Rice Krispies, one of several new organic versions of popular cereals.

Is this a smart update on old favorites? Or is organic becoming the latest gimmick?

“A bear, however hard he tries, Grows tubby without exercise. Our Teddy Bear is short and fat, Which is not to be wondered at.” but