This might be the best Belgian import since waffles and Tintin. Le Pain Quotidien, a chain of bakery-cafés, states its cause clearly: “In bringing you the best organic ingredients, we support sustainable farming for future generations.”

I guess the wordsmith who drafted their mission statement couldn’t think of a short, catchy way to add that Le Pain Quotidien serves great food, reasonably priced, thoughtfully prepared, and presented in a cozy setting with long farm tables intended to foster chitchat among fellow diners (see? I couldn’t do it, either).