LIME Partners with Garnier to Promote
"Beauty from the Inside Out"
Announces sweepstakes to promote healthy living
New York, NY - February 28, 2007 - LIME, the #1 multiplatform healthy living brand, and L'Oreal's Garnier announced today the launch of their co-branded campaign, "Beauty from the Inside Out" with a nationwide sweepstakes that encourages healthy living.
Starting February 28th until March 28th, applicants can apply at http://lime.com/garnier to win the "Beauty from the Inside Out" grand prize, a complimentary day of pampering for you and a friend at a local spa plus a special gift bag valued at more than $1500 overall, courtesy of Garnier Nutritioniste skincare.
In addition to the grand prize winner, five runner-ups will receive a LIME gift bag, filled with an assortment of prizes including skincare products from NEW Garnier Nutritioniste.
"The ‘Beauty from the Inside Out' campaign is focused beyond outward appearances, as real beauty is about being both physically and emotionally healthy," said Christine Engelbrechtsen, LIME's Vice President of Integrated Sales and Marketing. "Our campaign helps people take simple steps to being healthy in all aspects of their lives, whether they are adopting better eating habits or managing stress through yoga and breathing exercises. There is beauty in being healthy."
Beyond the sweepstakes, LIME's website, lime.com, continues to provide experts and video that offers healthy living tips for living a healthier, greener, more balanced lifestyle. The LIME audience is focused on simple steps to living a healthier lifestyle, and it all starts with the individual. Whether thinking about becoming a vegetarian, or just adding more fruits and vegetables to their diet, visitors come to lime.com to download recipes, learn about yoga , understand stress management, purchase earth-friendly products or locate healthy/"green" businesses in their neighborhood.
"The Garnier vision of beauty is centered on natural ingredients, a sense of health and wellness, and high-performance products that deliver on their promises," said Barb Kittridge, Vice President of Integrated Marketing Communications. "Our brand platform, combined with LIME's trusted expertise in healthy living, is just a perfect fit."
To learn more about "Beauty from the Inside Out" campaign and rules, please visit http://lime.com/garnier.
About LIME
LIME (lime.com) is a multimedia lifestyle brand with multiple platforms devoted to delivering entertaining and insightful content to the growing worldwide community focused on leading a healthier, greener, and more balanced lifestyle. LIME is currently available on broadband television, SIRIUS Satellite Radio channel 114, on demand with cable providers nationally, and at lime.com on your PC and mobile phone. LIME is owned by Revolution Living LLC and is headquartered in New York City.
Revolution Living (revolution.com), a majority investor in LIME, is a subsidiary of Revolution LLC, which builds innovative companies in sectors that are ready for dramatic change. The common theme linking Revolution's businesses is that they provide consumers with greater control, choice and convenience. Revolution partners with companies in the early growth stage and manages them for long-term growth. The Chairman and CEO of Revolution is Steve Case, best known as the entrepreneur who made the Internet accessible to millions of people by co-founding AOL.
About Garnier
GARNIER believes in beauty through nature. Scientifically developed and enriched with selected natural ingredients, our products help you look healthy and feel better every day. Established in Paris at the turn of the 20th century, GARNIER is the #1 beauty brand in France and a trusted leader throughout Europe, Asia, Canada and Mexico. Dedicated to providing a new vision for health with high quality beauty products, GARNIER also provides a wide range of hair care, skin care and sun care products throughout the world. The GARNIER family of U.S. products consists of Fructis, Fructis Style, Nutrisse, 100% Color, Color Breaks and Nutritioniste. For more information, visit www.garnier.com.