#1 Green/Healthy Living Brand Shifts Focus to All-Digital On-Demand Platforms to Meet Consumer Demand

Advertisers On Board At Launch Include Toyota, Silk and Garnier

LIME Inks Online Video Deals With Yahoo! and Joost

New York, N.Y. - January 29, 2007 - LIME, the multi-media lifestyle brand dedicated to a healthier, greener, more balanced lifestyle, today launched the first-ever broadband channel devoted to the brand's core ideology - Healthy Living With A Twist. The new broadband channel, found on www.lime.com/tv, aims to give consumers more control and convenience through on-demand access online. The announcement was made by C.J. Kettler, Founder and CEO, LIME.

Responding to industry trends, particularly within the cable industry, as focus shifts to on-demand offerings, LIME will shift its focus to all-digital on-demand platforms and will phase out traditional linear cable.

"The launch of our dedicated broadband channel enables us to expand our reach to the fast growing tech-savvy community who are looking for ways to improve their lives and find both professionally produced and community inspired content on living a healthier, greener and more balanced life on their own terms," said Kettler. "By shifting our focus to all-digital on-demand platforms, we can better realize our goal of providing more control and convenience for our users."

LIME's broadband channel is driven by its talent-based original programming, with more than 80 percent of its program offerings to feature content originally produced for LIME. Beginning today, LIME's broadband channel will feature more than 100 original programs in both short and long form.

The new broadband channel joins other lime.com community based features recently launched, including LIME Local (www.lime.com/local), a resource for healthy/green goods and services in your neighborhood and LIME Shop (www.lime.com/shop), a commerce area for green gifts and household products.

ADVERTISERS AND AGREEMENTS

Initial reaction for LIME's ad supported broadband channel has been strong. Major brands across multiple categories, such as automotive, health and beauty, national and regional retailers, as well as the growing natural food category, are on board. Advertisers include: Toyota, Silk and Garnier.

As part of the overall launch strategy to broaden the Company's reach in online syndication, LIME has inked online video deals with Yahoo! Health as well as the newly announced Joost (formerly known as The Venice Project). On Joost, LIME programs will be featured as its own standalone "channel" to be launched in first quarter 2007. These deals join LIME's existing strategic online video syndication initiatives with Google and AOL.

NEW CONTENT

LIME's new broadband channel provides consumers with simple and easy steps to "live the change" for a healthier, greener and more balanced lifestyle. The diverse and extensive line-up of host experts include Best Selling Author Deepak Chopra; Celebrity Nutritionist Dr. Oz Garcia; Rock Star of Yoga Rodney Yee; Eco-stylist Danny Seo; Natural Chef Michel Nischan; and Holistic M.D. Dr. Andrea Pennington.

LIME's experts and health conscious celebrities will be featured in original programs across key content categories, such as Health, with the nutrition series Living Well with Oz Garcia; Food, with the nutrition-based cooking show Pure & Simple with Michel Nischan; Eco-Home, with Simply Green with Danny Seo; Planet, with Saving Our Planet, which explores environmental issues and ways to make a difference; and Balance, with the health and wellness series, Mind, Body & Soul.

Since its debut in the Fall of 2005, LIME has successfully launched across multiple platforms, including video on-demand, satellite radio, online, podcasting, mobile and home entertainment. In just over a year, it has grown into the #1 exclusive destination for people seeking wellness, sustainability and personal growth within the ever expanding tech savvy community. Over the past six months, lime.com has more than tripled its number of unique visitors. By the end of 2006, LIME surpassed the 1 million mark reaching more than 1.5 million uniques a month. (Source: comScore).

ABOUT LIME

LIME™ (lime.com) is a multimedia lifestyle brand with multiple platforms devoted to delivering entertaining and insightful content to the growing worldwide community focused on leading a healthier, greener, and more balanced lifestyle. LIME is currently available on Television, Sirius Satellite Radio channel 114, on demand with cable providers nationally, and at lime.com on your PC and mobile phone. LIME is owned by Revolution Living LLC and is headquartered in New York City.

ABOUT REVOLUTION LIVING

Revolution Living (revolution.com), a majority investor in LIME, is a subsidiary of Revolution LLC, which builds innovative companies in sectors that are ready for dramatic change. The common theme linking Revolution's businesses is that they provide consumers with greater control, choice and convenience. Revolution partners with companies in the early growth stage and manages them for long-term growth. The Chairman and CEO of Revolution is Steve Case, best known as the entrepreneur who made the Internet accessible to millions of people by co-founding AOL. Revolution's headquarters are in downtown Washington, D.C.

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LIME PR Contact:
Amelie Tseng
mobile: 973-207-3874
amelie.tseng@comcast.net