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LIME™ Signs Multi-Platform Programming Deal with Renowned Eco-Stylist Danny Seo
Posted by LIME Team on September 25, 2006 - 6:07pm.

Elements Include On-Air, On-Line, Pod-Cast and Satellite Radio

 

New York, NY, September 25 , 2006 - LIME™ - "Healthy Living With a Twist™ tapped America's leading environmental lifestyle expert Danny Seo to co-produce and host audio and video content that will be distributed via the web, LIME television, on-demand, DVD's, Sirius satellite radio, podcasting and mobile. "Simply Green with Danny Seo" premieres October 10, 2006 and features stylish and eco-friendly tips for the home.

"Danny's passion, expertise and unique twist on how to live green makes him the perfect programming partner for LIME," said CJ Kettler, CEO, LIME. "The show is an informative and entertaining take on how we can each do one small thing in our everyday lives to effect change and do it - without losing our sense of style."

The television series incorporates Seo's inspiring and money-saving ideas on how to live a greener more modern life, as featured in his popular Collins book series, Simply Green. Danny has the inside scoop that proves green living can be gorgeous living. "For me, being eco-friendly is both ecological and economical," says Danny, "you can save the environment and save money, too." "Simply Green with Danny Seo" provides all the cutting edge tools and tips for eco-stylish living with ease. During his hour long radio show Sirius Satellite (LIME channel), Seo shares current and seasonal advice along with his celebrity guests and expert contributors.

The original content will air across all LIME platforms, including broadband on lime.com, AOL and Google. In addition, a companion DVD - "Simple Steps to a Greener Home" - will be available for purchase later this year through Gaiam's 40,000 retail outlets.

Danny Seo is host, creator and executive producer of the series. Judith Tolkow and Ted Saad also serve as executive producers for the television series at LIME. Laura Smith produces the radio show.

ABOUT DANNY SEO

At a very young age, Danny began championing on behalf of our Earth's natural biodiversity. Raised in Reading, Pennsylvania, Danny started an environmental group on his 12th birthday with just a few friends and $23. Before his 18th birthday (which, coincidentally is also Earth Day) he led the country's largest teenage environmental organization and spearheaded worldwide campaigns. Through his bestselling books, new television series, website (dannyseo.com), monthly magazine columns, and satellite radio show, environmental lifestyle expert Danny Seo continues to share his creative ideas that has made him America's leading teacher on green, stylish, modern living. According to USA Today, "Say ‘environment' to Danny Seo, and it's as if you've punched the word into the search engine Google: Out roars an avalanche of ideas and references that threatens to scramble your brain.

About LIME

LIMETM (lime.com) is a multimedia lifestyle brand with multiple platforms devoted to delivering entertaining and insightful content to the growing worldwide community focused on leading a healthier, greener, and more balanced lifestyle. LIME is currently available on Television, Sirius Satellite Radio channel 114, on demand with cable providers nationally, and at lime.com on your PC and mobile phone. LIME is owned by Revolution Living LLC and is headquartered in New York City.

Revolution Living (revolution.com), a majority investor in LIME, is a subsidiary of Revolution LLC, which builds innovative companies in sectors that are ready for dramatic change. The common theme linking Revolution's businesses is that they provide consumers with greater control, choice and convenience. Revolution partners with companies in the early growth stage and manages them for long-term growth. The Chairman and CEO of Revolution is Steve Case, best known as the entrepreneur who made the Internet accessible to millions of people by co-founding AOL. Revolution's headquarters are in downtown Washington, D.C.

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LIME MEDIA CONTACT:
Jennifer Geisser
631-901-3358
212-531-6344
Jennifer@Geissermedia.com

FOR DANNY SEO
Lisa Kussell/ BWR
212-901-3920
Lisa.Kussell@bwr-ny.com



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