Lime Media's New Wireless Application Caters to the On-The-Go Mobile Web 2.0 Community With Interactive Tools and Fun Tips on Health, Travel, Food, Fitness, and More

BEDMINSTER, NJ and NEW YORK - LIME - Healthy Living With a Twist - the new multimedia lifestyle brand, announced today that it has joined with Verizon Wireless, the nation's leading wireless service provider, to offer exclusive LIME lifestyle and wellness content to Verizon Wireless Mobile Web 2.0SM customers.

Mobile Web 2.0 customers looking to stay abreast of the latest health tips and wellness information can browse through LIME's specially designed content, and read up on the most cutting-edge advice for achieving life-balance including:

• Tips from tips from well-known health and wellness experts
• Jet lag remedy suggestions to carry on the airplane
• A Food Pyramid Tool that helps users track servings by food group
• A Safe Seafood Finder
• Daily messages from those who have passed to The Other Side from renowned psychic-medium MaryRose Occhino
• Questions for an alternative healthcare provider
• A yoga directory that helps users select the right class
• An exercise directory that helps users see how much exercise they get from everyday activities as well as sports and fitness.

"Verizon Wireless' Mobile Web 2.0 is the ideal service for LIME to ignite the interest of the larger mobile audience in a way that will keep them connected to important personal healthcare benefits and tips," said C.J. Kettler, CEO of LIME. "Whether in a restaurant, at the gym, or on an airplane, as long as customers have their wireless phones, LIME will be there to offer them fun, helpful, usable tools on food, fitness, travel, health, and much more."

Owned by AOL Co-Founder Steve Case's parent company, Revolution Living, LIME is a fully integrated, next-generation media company created in response to the enormous cultural shift toward people seeking ways to live a healthier, greener, more balanced lifestyle. The LIME site on Verizon Wireless Mobile Web 2.0 site is produced by LIME and powered by Crisp Wireless' mobile content management, delivery, and commerce platform.

LIME is available now from Verizon Wireless on Mobile Web 2.0-capable handsets by selecting the More Category and then Health from the "VZW Today" Mobile Web 2.0 home screen. Mobile Web 2.0 can be self-provisioned, eliminating the need for customers to call customer service or visit a Verizon Wireless Communications Store to sign up for the service. Customers simply register for Mobile Web 2.0 on their Mobile Web 2.0-capable handset and get access to information and content right from their wireless handsets. Mobile Web 2.0 is available for $5.00 monthly access, plus airtime.

For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.

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About LIME

LIMETM (www.lime.com) is a multimedia lifestyle brand with multiple platforms devoted to delivering entertaining and insightful content to the growing worldwide community focused on leading a healthier, greener, and more balanced lifestyle.

LIME is currently available on Television, Sirius Satellite Radio channel 114, on demand with cable providers nationally, on mobile phones and at LIME.com. LIME is owned by Revolution Living LLC and is headquartered in New York City.

Revolution Living (www.revolution.com), a majority investor in LIME, is a subsidiary of Revolution LLC, which builds innovative companies in sectors that are ready for dramatic change. The common theme linking Revolution's businesses is that they provide consumers with greater control, choice and convenience.

Revolution partners with companies in the early growth stage and manages them for long-term growth. The Chairman and CEO of Revolution is Steve Case, best known as the entrepreneur who made the Internet accessible to millions of people by co-founding AOL. Revolution's headquarters are in downtown Washington, D.C.

About Crisp Wireless

Crisp Wireless is a leading provider of mobile applications and content management solutions for consumer-facing enterprises. Its customers include AOL, NBC Olympics, IMG, Fandango, and other major media and entertainment companies. Crisp Wireless is headquartered in New York City. Visit www.crispwireless.com for more information.

About Verizon Wireless

Verizon Wireless owns and operates the nation's most reliable wireless network, serving 49.3 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

MEDIA CONTACTS

Jeffrey Nelson

Verizon Wireless

908.306.4824

Jeffrey.Nelson@verizonwireless.com

Eileen Campion

Dera, Roslan & Campion, Inc.

212.966.4600

eileen@derapr.com