NEW YORK [April 7, 2006]: EchoStar Communications Corporation (NASDAQ:DISH) and LIME. announced today a new agreement allowing the new multi-platform lifestyle brand to gain carriage on EchoStar's DISH Network. satellite TV service.
LIME-Healthy Living With a Twist. is the first multi-platform lifestyle media brand with a fresh perspective on a healthier, greener, more balanced lifestyle. The new partnership with DISH Network creates opportunities for LIME to expand its penetration beyond America's Top 180 (AT 180) and Latino MAX tier lineups. LIME will be available to DISH Network customers on an a la carte basis later this year.
"LIME offers a uniquely targeted and passionate audience that represents the growing consumer trend toward wellness and sustainability. We are happy to partner with them on content distribution and customer acquisition for this unique audience," said Eric Sahl, senior vice president of Programming for DISH Network.
In addition, LIME - along with all other DISH Network content - will be available for download and portable play through select PocketDISH models. PocketDISH, DISH Network.s portable digital media companion, will allow TV viewers the ability to take their favorite LIME programs with them to watch anytime and anywhere.
"LIME is thrilled to be partnered with EchoStar, as they view the world of new media as part of their strategy,. said C.J. Kettler, CEO of LIME. "There is a growing lifestyle trend that is revolutionizing the way Americans live, and with the help of EchoStar LIME will be reaching more people than ever to become an authentic voice for this audience."
About EchoStar
EchoStar Communications Corporation (Nasdaq:DISH) serves more than 12 million satellite TV customers through its DISH Network(TM), the fastest-growing U.S. provider of advanced digital television services in the last five years. DISH Network offers hundreds of video and audio channels, Interactive TV, HDTV, sports and international programming, together with professional installation and 24-hour customer service. Visit EchoStar's DISH Network at www.dishnetwork.com or call 800-333-DISH (3474).
About LIME
LIME. (lime.com) is a multimedia lifestyle brand with multiple platforms devoted to delivering entertaining and insightful content to the growing worldwide community focused on leading a healthier, greener, and more balanced lifestyle. LIME is currently available on Television, Sirius Satellite Radio channel 114, on demand with cable providers nationally, and at lime.com on your PC and mobile phone. LIME is owned by Revolution Living LLC and is headquartered in New York City.
Revolution Living (revolution.com), a majority investor in LIME, is a subsidiary of Revolution LLC, which builds innovative companies in sectors that are ready for dramatic change. The common theme linking Revolution's businesses is that they provide consumers with greater control, choice and convenience. Revolution partners with companies in the early growth stage and manages them for long-term growth. The Chairman and CEO of Revolution is Steve Case, best known as the entrepreneur who made the Internet accessible to millions of people by co-founding AOL. Revolution's headquarters are in downtown Washington, D.C.
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CONTACT FOR ECHOSTAR:
Kathie Gonzalez
EchoStar Communications Corporation
720-514-5351
kathie.gonzalez@echostar.com
CONTACT FOR LIME:
Eileen Campion Dera
Roslan & Campion
212 966 4600
eileen@derapr.com