The fossil fuel behemoth formerly known as British Petroleum has been ridiculed by some environmental critics for the new name it adopted several years ago, Beyond Petroleum, given the negligible size of its alternative-energy division. But detractors can’t laugh any longer: On Tuesday, BP announced that it would funnel a whopping $8 billion of R&D funds into clean-energy innovation—eight times the $1 billion it spent in this area over the past decade.
CEO Lord John Browne plans to bring aboard several hundred new employees to populate a brand new corporate division that will consolidate the company’s development of solar, wind, fuel cells, and low-emission gas-powered turbines. It represents yet more encouraging evidence that fossil fuel giants are becoming diversified energy companies.
Image credit: BP
Interests: Living life as an intiatic experience, uniting with like minds and hearts to build a better, cleaner, more peaceful world, listening to the wisdom of the inner voice, communing with the elemental forces of Nature, the arts, media and communications, personal growth and development, the natural healing arts, interesting cuisines, cinema, all that expands the consciousness, betters the Self, and links me with THAT from Which I come.
Inspiration: Whitman, Thoreau, the Tao, deep meditation, spiritually anointed words carried on the human voice and the Cosmic Winds, being with those of like mind and calling.
At least they are making an effort to become more “green” which is more than some companies. We all have to practice patience, we can’t change over night, but we can take baby steps to reach a brighter tomorrow
I completely agree and believe we should encourage this type of behavior.