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Sharing Those Green Toys with the Rest of Us
Posted by Hillary Rosner on May 10, 2006 - 10:45am.
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Here's a phrase that does't exactly roll off the tongue: "sustainable luxury lifestyle." It's the topic of an interesting post on the blog WorldChanging, by the CEO of Vivavi, a company that makes high-end sustainably designed furniture (using materials like water hyacinth fiber, recycled glass, and Forest Stewardship Council certified wood). The Vivavi CEO, Josh Dorfman, who is also the host of LIME Radio's "The Lazy Environmentalist," wrote of some people's concern "that marketplace environmentalism is only possible for celebrities and the super wealthy."

He went on to compare sustainably designed products today - by which he means everything from home furnishings to clothing to cars - to computers 30 years ago, suggesting that while they're now "out of reach to most consumers," they're heading toward mass market pricing as demand for the products helps lower costs through economies of scale. "Two years from now there will be no more talk of aspirational/out-of-reach sustainable luxury," Dorfman wrote.

It's an important issue to consider, because if only the wealthy can afford to drive hybrid cars and eat organic foods, then caring about the environment will continue to look like it's simply an indulgence for those who have little else to worry about. But Dorfman does seem to be right. As evidence, check out the National Sustainable Design Expo taking place in Washington, D.C. right now. The EPA sponsored a competition called P3: People, Prosperity and the Planet Student Design Competition for Sustainability, in which college students designed cutting-edge green technologies with an eye toward cost-effectiveness.

Past winners of the EPA contest have included low-cost solar ovens and sustainable construction materials, as well as a system for institutions to purchase organic foods directly from local farms.

Photo credit: Vivavi



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<em>gmark</em>'s picture
On a scale of 1 to 10...
by gmark on May 10, 2006 - 4:18pm
If I'm about to buy a good piece of furniture that I expect to last 20 years or more, how important is it that I buy "sustainably?" I mean, I'm not exactly chopping down forests or clogging up landfills, right?
<em>hrosner</em>'s picture
It's always important!
by hrosner on May 11, 2006 - 6:53am
It's not really that simple. While it's certainly better to hold onto a piece of furniture for longer, it's not true that your purchasing decision doesn't matter. By buying a piece of furniture made with, say, old-growth wood that was illegally harvested from a rainforest, or hardwood that was clearcut, you're basically supporting those practices. You're creating a market for these products, which means the practices will continue. And at the same time, you're not supporting the sustainable practices, meaning you're not using your power as a consumer to help grow the markets for the better forestry methods. Every little decision counts--they all add up.
<em>emeraldmarketgirl</em>'s picture
I recently had a similar discussion with a friend of mine...
by emeraldmarketgirl on May 15, 2006 - 10:44am
...who lives an incredibly sustainable life. She claimed that most people "buy sustainably" only because it's "in vogue," and really don't grasp what living a sustainable and eco-friendly lifestyle is all about. My retort: who cares? Even if people are buying such things because it's fashionable, or because the items are expensive and driving the expensive hybrid car, for example, is a "status symbol," the fact is, these people are doing the world some good. Besides, if everyone did it, prices would have to come down in order to be competitive. As I say on my site, buy green, baby. Only good can come of it.

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