Among the rising generation of consumers, green is the new black. The trend in eco-conscious clothing has exploded in recent years, and most designers use one thing in common: organic cottons. They're a bit more expensive, but well worth it. Conventionally grown cotton accounts for approximately 25 percent of the insecticides and 10 percent of the pesticides used worldwide. Below is a roundup of some of the best sustainable apparel lines on the market—from boutique t-shirt and jeans designers to high-end ecoglamour.
Loomstate
“Act Natural!” That’s the Loomstate slogan, and it’s exactly what you'll do wearing these threads. The tees and dungarees, made for both men and women, are silk-screened with portraits of the natural world – beautiful, hand-drawn silhouettes of black crows, mustangs, fish, and landscapes. One look at company's mission statement and you know they're planet-positive:
“Loomstate is a member of a cultural movement toward a sustainable future,” it reads. “Our fabric is woven with raw organic cotton yarn, paying homage to processes used before the advent of industrialized farming. We embrace the beauty of the flaws this process yields because it reflects the character of the natural cycle. Sustainability is the way forward.”
Ecoganik
Ecoganik combines rich, earthy hues and a sharp, cosmopolitan style that takes sustainable design to new level of chic. The California-based designer is an active member of green groups including the Organic Trade Association. The company uses a range of sustainable fabrics including recycled cotton, hemp, and tencel, which is made of the cellulose extracted from trees. Ecoganik believes that the next-gen customers want sustainable duds: “Ecoganik focuses on the contemporary customer who wants to look young, hip and together, yet still eco-conscious.”
Edun
The hot new socially conscious clothing line Edun, launched in 2005 by Bono and his wife Ali Hewson, might cost a bundle (we're talkin' several hundred smackers for a pair of jeans; T-shirts start at $55), but it's damn sexy! Launched in spring 2005, Edun's products are made from sustainable materials and manufactured in fair-trade factories in Africa, India, and South America. “This is conscious consumerism with a radical and crucially stylish twist,” reads the website.
Linda Loudermilk
A big hit on the haute-couture runways, Linda Loudermilk calls her line “Luxury eco™” – clothing, she says, that “outfits the movement, providing the uniform for this new kind of earth warrior – an infusion of hope for an abused but resilient planet.” That would be a scantily clad earth warrior, from the looks of her impressive spring collection. Her fabrics are made from bamboo, sea cell, soya and other exotic and replenishable plants.
The company's mission statement is exuberant, indeed: “Our belief is that the clothing and accessories we wear, the products we use and the vehicles we drive are a perfect conduit for the spirit of this complex, colorful and rockin' earth.”
Interests: Practicing DJing, Feng Shui, Spirituality, Candle and Soap making, Yoga, Camping, Bicycling, Movies, Music
Inspiration: Music. Nature.