Book publisher Scholastic has announced [1] that famed author J.K. Rowling's next Harry Potter book will be published under the watchful gaze of the Forest Stewardship Council [2]. This process ensures that each copy of the book will be made from a minimum of 30% post-consumer waste paper, meaning that if it sells the way it's expected to, the book will wipe out only 95% of the planet's remaining trees.

Actor and brother of Ben, Casey Affleck recently released a PSA for PETA [3], but several television networks are refusing to air the ad on the grounds that it's too graphic. Apparently, the video shows a machine doing to a pig what J. Lo did to Ben's heart.

This week President George W. Bush voiced excitement [4] over American production of alternative fuel vehicles, saying, "Texans like pick-up trucks... and it makes sense to have these technologies fit in the kind of trucks people like to drive." In other news, a Louisville man won a bet that George Bush could not go five days without making an unnecessary and somewhat nonsensical reference to Texas.

Reverb, an environmental organization, is working with music acts [5] such as Alanis Morissette, Barenaked Ladies, Sheryl Crow, Red Hot Chili Peppers, Bonnie Raitt, and a slew of others to make touring and recording as green as possible. The last time that many musicians were associated with a single entity, a groupie got a book deal [6].

Leonardo DiCaprio's name has become so synonymous with environmental activism that Israeli Vice Premier Shimon Peres requested a meeting with the actor [7] to try to get him involved with other admirable causes. DiCaprio promised to help out in any way he can, thus posing a legitimate threat to most-active-celeb-do-gooder, Angelina Jolie.