LIME LOCAL Kicks Off In Six Cities -- New York, Los Angeles, San Francisco, Philadelphia, Austin and Seattle
New York, NY, November 6, 2006 - Looking for the nearest yoga [0] studio in Rittenhouse Square, organic [0] baker off Sixth Street, green market in Burbank, or holistic practitioner on the Upper West Side? Look no further, LIME LOCAL will serve as the user-generated guide to favorite places, the one-stop destination to find everything healthy and green in your neighborhood.
LIME™, the multiplatform media brand devoted to a healthier, greener, more balanced lifestyle, is launching a web-based local resource to help consumers identify the best in green. LIME LOCAL which will be prominently featured on LIME.com, enables users to share and exchange information from their favorite natural food restaurants, to farmer's markets, to yoga classes and wellness practitioners and will be stored in a database by category. The new local green guide will feature six cities - New York, Los Angeles, Philadelphia, San Francisco, Austin and Seattle.
"Everyone is seeking to simplify their busy lives -- they don't have time to do endless research. With LIME LOCAL, we've enabled communities to help themselves-and each other," said Sharleen Smith, Senior Vice President, Interactive Media." Consumers already depend on lime.com as the definitive source for living a greener, more balanced lifestyle. This is the logical next step for all of us."
Users can participate by logging on www.lime.com [0], enter a zip-code and begin inputting information or questions about green shops, restaurants, markets, services and more for a particular city.
LIME™-Healthy Living with a Twist - is the lifestyle media brand owned by Steve Case's Revolution Living that is focused on healthier, greener, and more balanced living. Launched in the U.S. this fall with America's leading lifestyle experts including inspirational guide Deepak Chopra, natural chef Michel Nischan, eco-stylist Danny Seo, and Yoga expert Rodney Yee, LIME is building a community for those interested in the people, ideas, and products that encourage sustainability [0], wellness and personal growth, as well as inform our choices about how to live a healthier lifestyle.
About LIME
LIME™ (lime.com [0]) is a multimedia lifestyle brand with multiple platforms devoted to delivering entertaining and insightful content to the growing worldwide community focused on leading a healthier, greener, and more balanced lifestyle. LIME is currently available on Television, Sirius Satellite Radio channel 114, on demand with cable providers nationally, and at lime.com on your PC and mobile phone. LIME is owned by Revolution Living LLC and is headquartered in New York City.
Revolution Living (revolution.com [1]), a majority investor in LIME, is a subsidiary of Revolution LLC, which builds innovative companies in sectors that are ready for dramatic change. The common theme linking Revolution's businesses is that they provide consumers with greater control, choice and convenience. Revolution partners with companies in the early growth stage and manages them for long-term growth. The Chairman and CEO of Revolution is Steve Case, best known as the entrepreneur who made the Internet accessible to millions of people by co-founding AOL. Revolution's headquarters are in downtown Washington, D.C.
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LIME MEDIA CONTACT:
Jennifer Geisser
631-901-3358
212-531-6344
Jennifer@Geissermedia.com [2]