Gib elims!

That’s the closest I can approximate a backward saying off a “Reflection Tee [1]” from RubyLove. When you look in a mirror, it reads, “Smile Big.” Designed to talk to you and only you when you look at a reflective surface, the fitted tees and tanks bounce back positive affirmations and reminders like, “Listen to Your Heart” and “I am Strong.”

They’re in the mix of a slew of chic items sold at findbliss.com [2], a soothingly designed, luxurious site with a huge shop where you can buy and download hip, mellow music like Tom Rossi’s Salma Har [3] and stock up on tools of the organic [3] trade like crystal jewelry, essential oils, and yoga [3] props. It’s also full of magazine-length articles on things like serene homes, eco yet stylish handbags [4], flower arranging [5], mending relationship hurts [6], and destination spas [7]. The Los Angeles-based company plans to make the site a place to “get inspired, connect with others, listen to music, uncover dreams and breathe life into everyday experiences.” And with the recent demise of Rodale’s Organic Style, [8] the market is ripe for more eco-spiritual style.