Geoffrey Ballard, founder of Ballard Power, has an Ethical Markets discussion on how China, Mayalasia, and other developing countries are slowly beginning to enjoy the same standards of living as the West. He also examines the potential environmental loss that would occur if a large percentage of these populations became car owners.

Ethical Markets is a weekly half-hour financial lifestyle magazine TV series redefining success through a positive look at what is possible. Real examples of people, companies and organizations illustrate the “triple bottom line;” respecting people and the environment while earning a profit.