Love this post, but feel I need to add two cents to it. While there are some great work being done out there, hyping up actors who seemingly are doing something about it is all fine and dandy. We have to ask ourselves what they are really doing to make change. I might recccomend readers of this post to check out Don Hazens article on the Vanity Fair article which promotes media frenzy based on the entertainment industry and those with power and influence. Its better said I feel. Vanity Green

I agree that sometimes there's much more light than heat when it comes to actors and their causes (I'm looking at you, Julia Roberts), but that light usually attracts good attention, and that's an enormous chunk of what the green/enviro movement needs. A Republican pollster told a Greenwire reporter yesterday that environmentalists "have won the argument on global warming" -- that is, more people than not believe it is happening. He went on to point out that he considered it a "top-down" issue, that the masses take their cues from leaders -- scientists and government and other leaders, sure, but celebrities as well. In other words, when Brad Pitt says "sustainable design," people listen. (More so, I would argue, than when Wm McDonough says it.) When Leonardo DiCaprio says "global warming," millions of Japanese schoolgirls prick up their ears. And if some head-in-the-sand Hummer-lover picks up the "green" issue of Vanity Fair just because he's got an itch for Julia Roberts, that's still a move in the right driection. A small move, but a move nonetheless. Add all the small moves up, and what do you get? A movement, brother, hallelujah!