nvohk (www.projectnvohk.com [1]) is the first attempt at developing and building a new eco-clothing brand entirely driven by community decision-making. Consumers drive the brand not a bunch of suits. Plus10% of profits will be donated to eco-charities and 35% of profits will be distributed to members as reward points.

nvohk’s mission and vision truly puts consumers and the environment in the forefront. A claim few, if any, companies can actually make.

Do you think nvohk is on to something?