The power to attract. Command love. Make them want you. Be attractive. While these are not the loftiest of desires, they are the most common. Your mileage may vary, of course, but seen as a peculiar type of literature, love charms are exuberantly fascinating. Reading about the spells is almost as intoxicating as their intended effects.

Lucky Mojos

By far the most thorough online resource for the subject is collected at Lucky Mojos Curio and Occult Shop. Archivist Catherine Yronwode has compiled a jackpot of information and resources. As we have already seen [1], she is deeply rooted in hoodoo culture, and her listing of spells under Red Magic [2] is not short of jaw-dropping. Literally, a one-stop love spell shop. A fiery flamboyant camp exudes from these hilarious and frightening prescriptions, almost comic book in nature. Although the more manipulative readers may want to skip the red and go to the purple, Commanding Magic Spells to Rule, Control, Have Your Way, and Get Respect [3] while a few might just go straight to black, Cut and Clear Spells to Fall Out of Love, End a Relationship, and Open the Way for New Love [4].

Love Potions

The pagan community at The Cauldron has collected a page of nine love potion recipes [5], each one suited for a unique desired effect—a fling, romance, exotic love, innocent love, binding love, gentle disentanglement, one that warms an icy heart, and more. The combinations of ingredients read like poems.

Illustration: Lucky Mojo Bend Over Oil [6]