How does a rags to riches entrepreneur attracts stars Paris Hilton, Jessica Simpson, and Britney Spears to her store?

Jaye Hersh started selling clothes out of the trunk of her car to pay for her kid's college tuition. Now Jaye's hot Hollywood boutique Intuition attracts big celebs like Paris Hilton— who bought Karen Salmansohn's book Baby's First Fashion Words for Nicole Richie!