Another story I saw over a digg [1] via the New York Times:

So I am wondering...what should we do about the problem?

From the NY TIMES:

"All that discarded plastic also bothers Barbara Kancelbaum, a freelance writer in Park Slope. “It’s not like the bottles that carry water are worse than bottles carrying Pepsi,” said Ms. Kancelbaum, 42, who was so moved by the sight of overflowing garbage cans in Prospect Park that she posted an antibottled water message on an online bulletin board for local mothers. “The problem is that the water industry has exploded, so that there are many, many more bottles being used than there were before.”"