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Published on LIME.com (http://www.lime.com)

Not Easy Selling Green

By Vicki_R
Created Jun 13 2007 - 12:26pm
 

Would you buy a product, even if it was not the best out there, but it was green?  Experts, say no.  Many marketing experts say there is merit to marketing products for their environmental attributes, especially since going green has become such a hot trend, but consumers want a product that also makes good sense.  Would you forfeit quality if it was eco-friendly?



Source URL:
http://www.lime.com/forum/planet/13255/not_easy_selling_green