LIME TO ROLL OUT ITS FIRST INTEGRATED ADVERTISING WEBISODE COLLABORATION
L'OREAL'S GARNIER FIRST SPONSOR TO BE FEATURED UNDER "BEAUTY FROM THE INSIDE OUT" BANNER
New York, N.Y. - April 4, 2007 - LIME - the #1 multi-platform healthy living/green brand - will roll out the brand's first originally produced webisode series featuring advertiser integration. These webisodes are being specifically created for product integration opportunities and addresses the types of unique selling propositions LIME is able to offer. The first webisode series has been exclusively created for L'Oreal's Garnier, and will be featured on LIME's broadband channel beginning in April. The announcement was made by Christine Engelbrechtsen, Vice President, Integrated Sales & Marketing, LIME.
"More and more advertisers are seeking unique, value added opportunities in which they can communicate their messages in a subtle and organic [0] way through the digital platform," said Engelbrechtsen. "LIME's ability to produce original programming that both meets the needs of our client while continuing to support the integrity and mission of the brand is a valuable area of growth for us."
"In working with LIME, we are able to create original content that we feel truly resonate with our consumers," said Barbara Kittridge, Vice President of Integrated Marketing Communications, Maybelline New York-Garnier. "Our Garnier vision of beauty is all about health and wellness with high performance products that are naturally good for you. Combine that equity with LIME's trusted expertise in healthy living, and it's easy to see how the partnership is just a wonderful fit for our brand."
A total of four webisodes will feature lifestyle advice and tips, including information about skincare. LIME has organically integrated Garnier's Nutritioniste products into each vignette. Consumers will be able to access these webisodes in two ways: via a special tab which will live on the broadband channel for one month and branded "Beauty From The Inside Out", as well as a branded Garnier microsite on www.lime.com [0], which will live on the site through the duration of Garnier's "Beauty From The Inside Out" campaign, which culminates in September.
About LIME
LIME (lime.com) is a multimedia lifestyle brand with multiple platforms devoted to delivering entertaining and insightful content to the growing worldwide community focused on leading a healthier, greener, and more balanced lifestyle. LIME is currently available on broadband television, SIRIUS Satellite Radio channel 114, on demand with cable providers nationally, and at lime.com on your PC and mobile phone. LIME is owned by Revolution Living LLC and is headquartered in New York City.
Revolution Living (revolution.com), a majority investor in LIME, is a subsidiary of Revolution LLC, which builds innovative companies in sectors that are ready for dramatic change. The common theme linking Revolution's businesses is that they provide consumers with greater control, choice and convenience. Revolution partners with companies in the early growth stage and manages them for long-term growth. The Chairman and CEO of Revolution is Steve Case, best known as the entrepreneur who made the Internet accessible to millions of people by co-founding AOL.
LIME PR Contacts:
Amelie Tseng amelie.tseng@comcast.net [1] 973-207-3874