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The Next Super Berry (Hint: It's Not Blue)
Posted by Marisa Belger on January 30, 2006 - 10:13am.
files/images/prod/820/goji_berries.jpg

Blueberries are usually number one. They sit proudly on the top of superfoods lists, delivering big impact for their diminutive size. Prized for their overflowing antioxidants, blueberries deliver vitamins E and C, potassium, folate, and niacin among a broad collection of nutrients. Sure, the little blue berry’s got some formidable attributes, but it’s time to share the spotlight.

Tibetan goji berries are the latest in berry power. Their star qualities are too extensive to list in full, but the highlights include:

- vitamins A and E, B-complex vitamins, and 500 times more vitamin C per ounce than oranges

- extensive antioxidant carotenoids (ounce per ounce gojis have more beta carotene than carrots)

- 21 trace minerals plus linoleic acid (said to lower body fat and support lean body mass)

- polysaccarides (believed to strengthen the immune system) and 18 amino acids

- solavetivone, an anti-fungal and anti-bacterial compound

Goji berries come in 40 different varieties, but the Himalayan or Tibetan berry is the one you want. These red berries are grown without pesticides. As for flavor and texture, goji berries are sold dried, like a raisin, but with significantly less moisture. They have a tart/sweet taste that falls somewhere between a cranberry and cherry. I haven’t quite figured out how to incorporate gojis into my daily eating. I munch small handfuls out of the bag, but I imagine they would be tasty sprinkled on cereals or yogurt. And though I’ve yet to experience the seductive powers of the berry, gojis are also one of the most potent sexual tonic herbs in Asian medicine. They are thought to treat impotence and increase fertility in men and women.

[via Tibetan Goji Berry — berries can be purchased here]

Image: livesuperfoods.com



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<em>dreamymo</em>'s picture
superfoods
by dreamymo on February 1, 2006 - 5:54pm

i thought acai was the #1 superfood. is its 15 minutes over?


<em>kat</em>'s picture
it's just beginning...
by kat on February 1, 2006 - 5:54pm

I think the acai craze is just warming up. I was buying some Sambazon acai smoothie packs at Whole Foods last week, and the guy standing next to me, who’d just put two packs in his basket, turned and said “I’ve never tried this stuff, is it true that it tastes like chocolate and berries?” As allergic as I am to hype, I had to admit that it was. See, it’s getting great word of mouth. Same with the gojis.


<em>Green_Guy</em>'s picture
GOji Berries
by Green_Guy on February 1, 2006 - 5:46pm

Saw these at Whole Foods, decided to buy them as the packaging did a great job enticing. They don’t look appetising in person, but they do taste good, and give you a little kick


<em>kat</em>'s picture
bought them, too
by kat on February 1, 2006 - 5:46pm

But I was kind of annoyed to see that an 8 ounce bag costs $13! What’s worse, I really liked them. Just what I needed, another addictive and pricey snack. I’m hooked on the Sambazon acai smoothies and the dried mulberries, already. Is there a 12 step program for people hooked on obscure, overpriced superfoods? Can I afford to eat this healthy?


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