By Summer Bowen

Eco fashion is enjoying a recent boost in popularity, but in many cases the movement has shifted from green to greenwashing, and from the three R’s to the three B’s: buy, buy, buy. We’ve got a newsflash for you: fifty cute canvas bags does not an eco-fashionista make.

Trends are now settling down a bit and smart fashionistas are realizing the difference between consumerism and environmentalism. After all, fashion is a part of our culture, and culture is a reflection of society.

Rather than buying into the three B’s, we chose to focus on the two M’s — mindfulness and moderation — instead. The designs you see here were thoughtfully culled from fall collections of the latest and greatest eco-fashion designers with a special eye on domestically manufactured clothing from smaller local designers. We chose moderately (read: things people will actually wear!), being mindful also, that an eco-fashionable closet is not one filled with brand new pieces but an eclectic mix of the latest and greatest combined with the gems we already own and supplemented with second hand and vintage pieces. And so it was styled accordingly with a mix of new, vintage, and pieces of the model’s own wardrobe.

In keeping with our theme, our photo shoot team met in a central location, walked to each destination, ate organic, used mineral makeup, and had “solar powered” natural lighting. In the end, it was a collaborative effort of likeminded people done with moderation in mind.

Above: Jack wears a long-sleeved organic cotton tee from Loomstate.