People either love it or absolutely despise it -- Tofurkey, that lip-smacking and somewhat rubbery, protein-packed vegetarian treat.

Even the name prompts eyebrows to launch sideways and noses to turn up in unison, but the folks over at Jones Soda Company are attempting to demonstrate that tastebuds from here to Timbuktu can be tickled pink (...er "brown") when eau du Tofurkey is added to their bubbly beverage: http://www.greenwala.com/community/groups/all/140-Eco-tastic-Holiday-Extravaganza/topics/1059 

The real question is: will it make you more likely to tango with Tofurkey on a regular basis, whether you are a mainstream meat eater or not?