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High Falutin' Wheat Gluten
Posted by Kerry Trueman on March 6, 2006 - 9:19am.
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First came the artisanal cheeses, followed by artisanal chocolate. Now there's a Seattle-based company called Field Roast making what you might call artisanal fake meat. But don't call it that within earshot of Field Roast's founder, David Lee.

“I'm not making fake meat,” he told the Seattle Post-Intelligencer. “Being fake anything implies being lesser. I sell grain meat.”

Lee, a Buddhist, became a vegetarian at an early age, after writing a school report on foie gras and being repelled by the force feeding of geese. He went on to become a chef at various hotels and restaurants in California and Seattle, but was more interested in figuring out how to feed poor people, who really appreciate the value of a meal, than “cooking for rich people”, for whom Lee felt food was more a form of entertainment than a matter of sustenance.

Lee's idealism inspired him to launch a company called Common Meals, which taught homeless people in shelters how to cook. In 1992, the company was sold to a non-profit and renamed FareStart.

In 1997, Lee decided to try his hand at producing high quality meat substitutes, and founded Field Roast. The Pacific Northwest is fertile ground for vegan ventures; Tofurkey is based in nearby Oregon, and Yves Veggie Cuisine is just north of the border in Vancouver. What is it about the climate that's so conducive to cultivating fake meat?

I hadn't heard of Field Roast until their line of grain meat sausages started to turn up in the stores recently. The sausages, which are a blend of grains, vegetables and legumes, come in three flavors: Italian, made with eggplant, fennel, garlic, and red pepper; Smoked Apple Sage, with Yukon gold potatoes, apples and “rubbed” sage; and Mexican Chipotle, containing not just chipotle peppers but chili de arbol peppers as well (no, I hadn't heard of them, either. Apparently, they're very hot).

So, how do Field Roast sausages rate? I tried all three, and while I give them high marks for flavor, I have to add that they're also high-priced, at nearly $6 for a pack of four, and they're high-fat, too, with each sausage containing 12 grams of fat.

And because the sausages have a tendency to crumble, each sausage is contained in a plastic “casing” which, I might add, is rather a pain to remove.

Having said that, though, I have to admit that the Mexican Chipotle sausage was delicious crumbled up in a corn tortilla with Hawthorne Valley’s excellent jalapeno sauerkraut and a bit of cheddar, and the Italian sausage was tasty on a pita pizza. The Smoked Apple Sage sausage makes a good breakfast sausage, too.

Are they good enough to make me give up my favorite veggie sausages? Not quite. I'll stick with low-fat, low-priced LightLife Gimme Lean and Yves veggie links. But I might buy the Field Roast sausages on occasion, when I feel like splurging, and wrangling with the plastic casing.



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<em>Amy_Rice</em>'s picture
Ok but nothing beats real pork!
by Amy_Rice on March 6, 2006 - 5:09pm

I'm no vegetarian but I have tried some of these and they are ok. Nothing tastes like the real thing, I like Neiman Ranch pork sausages and Mario now has a line that tastes great too. I think wheat gluten seems to emulate meat better than most other products. One of the main problems I have with these meat subs is that they never have that incredible smell when you cook them. Nothing smells like Pork and fresh sage. YUM.


<em>Anonymous</em>'s picture
I agree...
by Anonymous on March 6, 2006 - 5:46pm

but I think that in a near future they will improve the taste but never never the smells I also love eat meat


<em>Marie</em>'s picture
aroma
by Marie on March 7, 2006 - 1:13pm

I love the Gimme Lean sausages, which to me have a great sausage smell! Most of the smell of meat or non-meat products comes from the seasoning. Steamed chicken does NOT smell good, but add some seasoning & marinade and it’s great. It’s the same for any non-meat product.


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