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Will Chicken Rule the Roost at Mickey D?
Posted by Kerry Trueman on January 18, 2006 - 8:05am.
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Is all that stock footage of stocky Americans waddling across our TV screens on the nightly news finally having an impact? After reading the New York Times' epic length report on the explosion of diabetes in our region, it's hard not to feel discouraged by the percentage of people who would sooner lose a limb, or their eyesight, to this awful disease, than to alter their eating habits, or change their sedentary lifestyle. Hey, I love French fries, too, but I love being able to walk, and see, even more.

So it's heartening to learn that McDonald's is adding more chicken dishes, salads, and fruits to its menu. Even more encouraging is the reason why: burger sales have bottomed out, while chicken products have shown growth of 8 to 10 percent a year. As much as McDonald's PR machine might want to persuade us that the Golden Arches is only following the Golden Rule by offering healthier options for its customers, it's safe to say the powers that be at Mickey D are at least as concerned about healthy profits.

And that's fine by me. I don't eat there, anyway. But millions of Americans do, everyday, and the fact that they're creating a demand for healthier fast food, and McDonald's is responding accordingly, can only be a good thing. Unless, of course, you're a cattle farmer.



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<em>Anonymous</em>'s picture
it's about time but...
by Anonymous on January 18, 2006 - 11:16am

i just hope the offerings don’t become processed to the point of being lethal like the mcnuggets. plus, they need to use top quality chicken instead of the abnormal ones (as in the case of the mcnuggets). we’ll see…


<em>kat</em>'s picture
you're so right
by kat on January 18, 2006 - 11:56am

I think one of the new dishes is some kind of Asian chicken salad, and they’ve been offering Newman’s Own salad dressings, so that’s a step up. But you’re totally right, if the chicken is deep fried it’s not an improvement at all.


<em>Anonymous</em>'s picture
How about steakums
by Anonymous on January 18, 2006 - 1:45pm

It’s interesting how the culinary culture has started to re-embrace red meat as the fast food culture begins to shy away. More and more high end steak houses seem to be opening and thriving. I wonder if there is a socio-economic component. Are the middle and lower classes fatter than the more carnivorously financially fortunate?


<em>kat</em>'s picture
that's a good question
by kat on January 18, 2006 - 1:45pm

There does seem to be some kind of renaissance of fancy steakhouses; if I were a sociologist I could figure out what that means. Maybe I’ll have to go to Peter Luger’s legendary Brooklyn steakhouse and do a little research, in the form of a burger…


<em>Anonymous</em>'s picture
And don't forget...
by Anonymous on January 18, 2006 - 2:31pm

...in light of the obesity aspect…the bacon-outstanding!


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