Feel-good phrases like "responsible stewards of the land" and "family farmed for a sustainable world" take up a lot of real estate on the front label of Parducci's Sustainable Red. The back label features a checklist of the wine's eco-creds: locally farmed grapes, solar energy, earth-friendly packaging. A cardboard wrapping around the bottleneck seals the deal by proclaiming that it's made at the country's first carbon-neutral winery.