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If You Take The Red Pill ...
Posted by Su Avasthi on July 12, 2006 - 11:14pm.

...prepare to return to the Meatrix.


The Meatrix II: Revolting is the sequel of The Meatrix, the 2003 flash animation film that's become something of an Internet cult classic. It's a clever parody that plays off of sci-fi blockbuster The Matrix. Each four-minute video skewers factory farms and agribusiness in a way that's informative, smart and fun.

The story goes like this: Leo (in the Keanu Reeves role) is a blissfully ignorant pig who is content to keep splashing around his family farm pen. But his tranquil life is shattered when Moophius (in the Laurence Fishburne role), a bull who wears dark glasses and a black trenchcoat asks him if he's heard about the Meatrix.

“The Meatrix,” Moophius explains, “ is the lie we tell ourselves about where our meat and animal products come from.”

As for the rest... well, let's just say I'm glad I learned about the horrors of factory farm conditions from a cartoon.

The movies tackle prickly subjects, like animal cruelty, hormones and antibiotic overuse, massive pollution, mad cow disease and the evils of agribusiness. And somehow the cartoons did what so many preachy-but-well-meaning friends never could: They grossed me out to the point that I've sworn off non-organic meat and dairy products.

Once the filmmakers -- Free Range Studios and the Sustainable Table -- show their viewers the Meatrix, they are savvy enough to direct them towards local organic vendors and activism projects.

Meanwhile, consider yourself warned: If you take the red pill and see the Meatrix, you won't be able to eat a cheeseburger for a very, very long time. If you desperately need to believe that meat comes from a happy place, stick with the blue pill.



<em>Anonymous</em>'s picture
Not suprising
by Anonymous on July 13, 2006 - 12:26pm
Glad people are finding ways of getting this message out. If you're not sure if you want to watch it, you NEED to watch it...don't stick your head in the sand!!!!!
<em>Anonymous</em>'s picture
Robb
by Anonymous on July 14, 2006 - 11:01am
So, we're supposed to eat helpless plants!? they have feelings, too! http://www.vegetablecruelty.com/
<em>Anonymous</em>'s picture
and/or
by Anonymous on July 14, 2006 - 11:52am
I didn't need to go too far beyond 'Fast Food Nation's' indictment of our (almost completely unregulated) meat industry to have my stomach turned. But, what I still cannot reconcile is if the g to the o to the d didn't intend for cows and pigs to be eaten by people who can hold forks and knives like myself, then why did he make them taste so good?
<em>Anonymous</em>'s picture
Not about stopping
by Anonymous on July 15, 2006 - 9:47pm
The Meatrix is not telling you to stop eating meat - it was originally developed as a way to promote Sustainable Table's Eat Well Guide - which is an online directory of sustainable meat, poultry, dairy and eggs from farms, stores and restaurants in the US and Canada. What we're trying to say is that animals should have a quality of life. If you actually saw what went on on these factory farms, it would literally make you sick. Thanks so much for giving us a plug! - The Meatrix team

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