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An Extra-Virgin Fraud
Posted by Su Avasthi on August 9, 2007 - 1:19am.

Most of us have a bottle of extra virgin olive oil in our pantry.

And if you're like me, you use olive oil daily in all kinds of ways: to scramble eggs, saute mushrooms, marinate veggies, dress salads, and generally think of it as a staple in your kitchen.

In fact, I have a basic (cheap) bottle of extra virgin olive oil that I use for everyday cooking, and a slightly better, presumably more virginal bottle of the stuff that I reserve for salads and pasta.

And, on a high shelf where I stash truffle oil, fig balsamic vinegar, and my other luxury pantry ingredients, I've got a bottle of the really good imported stuff. It's a bottle of primo Italian olive oil that's so intensely virginal it might bring a tear to your eye. If I remember correctly, it set me back about $30.

So, I'm not at all happy to learn that my bottle of real Italian extra virgin olive oil could be a fake. According to a very interesting article in The New Yorker, olive oil fraud is rampant, and as profitable, if we're to believe one investigator, as cocaine trafficking!

Apparently, it's very easy to doctor less favorful (or healthful) vegetable and nut oils and pass them off as olive oil. We may think we're splurging on extra virgin olive oil, but there's a chance that, despite the label, our bottle may have come from Turkey or Tunsia and been cut with hazelnut, soybean, or canola oils.

Even if we've gotten real olive oil from Italy, few bottles actually meet the official criteria for the "extra virgin" label. That requires that the oil be made by press or centrifuge and pass 32 chemical taste requirements. Virgin olive oil is a grade lower. But there's even a possibility that the "premium" olive oil we've bought is categorized by the Italians as "lamp oil" and is not meant to sold as food.

Worse, I've used this monosaturated, healthy oil very liberally for years now, because it's proven to have considerable benefits for the heart and cholesterol levels. Had I suspected it was a fake, I would have limited my intake.

Part of the reason for so much trickery is the increased demand in Europe and the U.S., but the article illustrates that olive oil fraud has gone on throughout history. Who knew?

What should we look for? Experts say that once we've tasted the real thing, we'd know the difference. It's certainly possible that many of us have never had that pleasure; those who have compare olive oil to a "freshly-squeezed fruit juice," rather than, well, a cooking oil.

My very expensive bottle of olive oil tastes good. It's flavorful and distinct, and tastes pretty much how I expect a quality olive oil to taste. But I'm sad to report that it tastes like oil, and nothing like fruit juice.



<em>sfe84105</em>'s picture
Spain vs. Italy
by sfe84105 on August 9, 2007 - 11:27am
It is my understanding that the majority of olive oil comes from Spain, but there are still a few olive oil manufacturer's still in operation in Italy.  This notice distresses me as well, as I use a cheaper olive oil for everyday uses and cooking.  I use the more expensive for specialty dishes and other specific uses.  I hope that someone follows up and maybe a list can be found of the offenders so that we can look for these brands on our next shopping trips.
<em>Jeddadiah</em>'s picture
brands
by Jeddadiah on August 9, 2007 - 12:56pm

Hey Su:

Which brands are fakes? How can we tell, besides being an Italian chef? Are there some brands that are supposed to be authentic?


<em>savasthi</em>'s picture
hard to tell
by savasthi on August 9, 2007 - 3:00pm

Short answer: The New Yorker article didn't name names or brands, but suggested that if "Italian" is on the label, chances are it's a fake. 

Longer answer: The problem seems to be industry-wide. Smaller bottlers just can't compete against large corporations, who buy tankers of oil. If those vats turns out to be, say, hazelnut oil, they turn around and blame their suppliers. 

When one guy (owner of Riolio) who was prosecuted said that if he's guilty, then so are all the members of the entire olive oil trade association --  which includes names we all know like Colavita. 

Also, the largest olive oil importer in Italy has been investigated many times for dealing "contraband" oil. The charges have never stuck, and the reporter notes that these corporations have very strong political ties.   


<em>jasmin_tranquil</em>'s picture
NPR
by jasmin_tranquil on August 10, 2007 - 2:29pm

Was listening to the same story on NPR (2) days ago.  It is appalling that there are fakes out there.  It was noted that really small companies would conjure up fake production names on bottles, sell them rapidly, close business, and disappear!

It was also (distressingly) noted that there was no way that chemical tests could detect if the oil was pure or not.

 However, it was stated that the only way to tell whether it was pure 100% extra virgin olive oil was by  a choicy taste tester.  

 Don't know if I heard correctly, but I believe a panel of these choosy taste testers are underway to help screen the good ones from the fakes.


<em>Vicki_R</em>'s picture
big names too?
by Vicki_R on August 12, 2007 - 6:47pm
Does this apply to the big name manufacturers in olive oil or is this just for boutique brands? Now I use the Whole Foods brand just because it is less expensive and I trust where it comes from.  What a shame to hear that this is happening to something that is supposed to be good for us.

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