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Thinking Outside the Bottle
Posted by Su Avasthi on July 30, 2007 - 8:06am.

There's a sucker born every minute -- and if you doubt it, just ask the folks in the bottled water industry.

For years now, millions of other Americans -- myself included -- have happily handed over $1.50 or so for a bottle of water. Some of us like the convenience. But most of us believe that bottled water is healthier or safer than tap water.

But the truth is that the world's most popular bottled water brands are, quite literally, tap water. In other words, we spend $11 billion (billion!) on something that's essentially free.

We might pay for the concept of pristine mountain spring water, even though that water springs from faucets in Queens, Detroit, and other places don't exactly that conjure up pristine springs on soaring, snow-capped peaks.

Aquafina, which is bottled by PepsiCo, recently announced they will add a sentence to let consumers know that its contents come from "Public Water Sources." Meanwhile, Coca-Cola, makers of Dasani water, will post information about quality control testing, according to CNN.com.

The reason behind the move seems to due to activism from environmental groups and grass roots campaigns, such as Think Outside the Bottle, which seeks to challenge corporate control of water.

Meanwhile, environmental groups like the Natural Resource Defence Council and the World Wildlife Fund have conducted numerous studies. According to an in-depth article at E Magazine, these groups have been trying to wake up all of us suckers for years now.

Seems like some of us are finally starting to get the message. Earlier this summer, the mayor of San Fransisco banned the use of city funds to buy disposable plastic water bottles. Other cities, including New York, Minneapolis, and Salt Lake City are following his lead.

The real problem, of course, is not all the money that we're wasting (although people who buy two bottles of water daily spend about $1,400 per year on the stuff).

The larger concern is that producing and disposing of all those plastic bottles takes a massive toll on the planet. Experts say that most bottles don't get recycled and wind up in landfills. Meanwhile, making those bottles uses more than 14 million gallons of oil.

Personally, I have no problem tapping my kitchen sink to refill my reuseable water bottle. I also usually refill it again from the water fountains at my gym.

So, now that this problem has been solved, I just have to figure out whether to trust this guy who wants to sell me a little piece of the Brooklyn Bridge.



<em>phiggs</em>'s picture
water fountains
by phiggs on July 29, 2007 - 7:46pm

Man, whatever happened to water fountains? Drives me crazy -- you can't find them anywhere anymore, and when you finally do see one, it's been turned off!

When I rule the world (I'm shooting for 2013), water fountains will be everywhere. 


<em>BelindaMom</em>'s picture
Benson Bubblers
by BelindaMom on July 30, 2007 - 10:38am
Well, not to brag, but here in Portland we've got our Benson Bubblers, originally installed to offer loggers an alternative to, ahem, livelier spirits. I remember orginally feeling shocked that people would buy water, then for awhile I thought bottled water MUST be healthier, I mean, they wouldn't be trying to pull a fast one would they? Then I came to my senses and got reuseable bottles, but even now I buy a bottle from time to time.
<em>pace</em>'s picture
Magnetised Water Is Best
by pace on July 30, 2007 - 11:17am

 Magnetic water conditioners do not remove the natural minerals that are essential to health, they are still in the water but are held in suspension

The powerful magnetic field is concentrated & focused on the centre of the water pipe and provides sufficient contact time to condition the whole water supply of the average household

Magnetically conditioned water is not only safe to drink, it tastes better too.

The American Heart Federation claim that fatal heart attacks and strokes are more common where water is either naturally soft or has been treated with water softeners. However, your health could benefit when you magnetically condition the water in your home.

Tests also indicate that dental plaque is reduced considerably when magnetically treated water is used for cleaning teeth.

The magnetic properties are guaranteed for life. It will never need recharging nor cost a penny to run or maintain

H2flow® for domestic use should be fitted on the rising main where water comes into the home (usually under the kitchen sink). If water remains in a loft storage tank for more than 24 hours, fit a second unit on the cold water tank exit and possibly a third on the hot water tank exit down pipe

Health Benefits

Magnetically conditioned water tastes "better"Reduces acidity and helps regulate the body's pHEvidence suggests that magnetised water has a general therapeutic effect on the body especially in the digestive, nervous and urinary systems. (Bansal & Bansal 1998)Drink daily before meals for stomach and digestive problems.Drinking magnetised water should be part of your daily health maintenance plan.Drinking magnetised water may help dissipate toxic deposits within the body connective tissues. The body is 70% water and the body water is renewed every two weeks.Magnetised water has been reported to help clear clogged arteries, normalise the circulatory system, and regulate heart function.Drinking magnetised water may be beneficial for kidney ailments, gout, obesity, and premature ageing.Magnetised water is used to relieve pain, reduce swelling, and for the removal and prevention of kidney stones.Magnetised water infuses energy into the body, reduces acidity of the gastrointestinal tract, and stimulates brain activity.Contact me at pacedirect@gmail.com if you'd like more details
<em>Magistra40</em>'s picture
Brita Bottles
by Magistra40 on July 30, 2007 - 11:30am

The only bottled water I've ever purchased is a cheap case of bottles for the trunk of the car, in case we forget our reuseable bottles, filled at home with water out of our Brita jug, or the odd bottle of water at Trader Joe's.  The water there is $.39/bottle and it's the same problem - either I forgot my water bottle or it's already empty.  My Brita filters cost me about $35.00 a year.  That seems slightly reasonable.  Even having water delivered is a better option; you can use your refillable water bottle and the containers that the company brings are returned for refilling.

I also have a Brita sports water bottle that I bought when I went camping, didn't like the taste of the campsite tap water, and ended up drinking far too much other 'stuff'.  This lovely device, which is not expensive, actually has a little water filter added to the cap, so you can refill to your heart's content.  Replacements are not expensive and with daily use, need only be changed every 60 days.

The depressing bit of information I read over the weekend is that the percentage of American households recycling is *down* to 35% or so from around 52% in the 70's.  Once again, I remind Americans of the recycling options available in British Columbia, including recycling for beverage containers right there on the street beside the garbage can.  Every time I throw something away here because I have no choice, when I would be recycling it were I still living in Victoria, I flinch.

Why anybody would pay more for water - after all the time, effort and money spent on making municipal water supplies safe - than for gasoline is beyond me.  I will offer one exception, though, and that is Los Angeles.  I did NOT drink the water when I visited there.  I am sure it is safe but it doesn't taste even slightly palatable.  I did, however, recycle the water bottles.

By the way, I've visited Portland several times and I missed out on Benson Bubblers, unless you mean a fountain of some description.  Can you clarify?


<em>Patti876</em>'s picture
Water Options
by Patti876 on July 30, 2007 - 12:03pm
I find that reverse osmosis or filters on your tap are also effective if you just do not trust your city's water, or your underground well.  Reusable water bottles are also offered free at some sporting good stores or bike shops in order to advertise free!  Take advantage!!  I also just had Culligan come into my office to install a water cooler because our tap at work tasted really bad!!  It's not expensive and you can also have them put one in your home!!
<em>Monmac1</em>'s picture
Area?
by Monmac1 on July 30, 2007 - 2:01pm
I know that when I lived in Colorado Spring’s that I would never worry too much about the water that I was getting. I could look out my living room window and see Pikes Peak. So I figured it couldn’t be that bad. It did taste a little different from bottled water but it was not bad, at all. Now here in California with the desert and all kinds of pollution in the air, I prefer filtered or bottled water. The water here is hot, gross, and dry compared to Colorado where it is cool and refreshing, I had absolutely no problem chugging a glass of water after Volleyball practice, but here I think I might have to go buy one of those horrid plastic bottles.
<em>Statuesqueone</em>'s picture
Reusable H2O bottles are for me
by Statuesqueone on July 30, 2007 - 3:09pm
I usually use Arrowhead water bottles and just refill them with my filtered water from the refrigerator. But then I heard that reusing the throw away kind was unhealthy so am changing to reusable. I read here, on LIme, about reusable bottles from Sunrider so will be buying those this week. They look like they will do the trick and I won't feel guilty or worry about my health. And will hopefully save some money and be a little greener to boot!
<em>gensa651</em>'s picture
Some tap water is just icky
by gensa651 on July 30, 2007 - 4:16pm

The house I'm subletting in for the summer is on a hill and the water literally smells and tastes like bleach. (It's very disconcerting when taking a shower.) Simple solution, though: Brita filter! I refuse to buy bottled water because of the industry, even when I am out and need a refreshing drink - I usually just buy juice.

 I predict that all of our wars in the coming years will be fought over water. 


<em>Vicki_R</em>'s picture
funny story
by Vicki_R on July 30, 2007 - 6:44pm
My father-n-law used to reuse bottled water  bottles and fill them up with tap watar to appease my  husband when we visited, since he had to have bottled water.  Finally, my husband caught on.  It was pretty funnu actually.  My husband said it tasted different.  I think they went wrong in that they didn't have a filter.  Filtered water is what we drink and I take my reusable bottle to the gym everyday. 
<em>Roberrific</em>'s picture
Bottled Water is the next Victim
by Roberrific on July 31, 2007 - 5:55pm

or at least it should be...

 How did we sit back and do nothing as Coke Pepsi and Nestle began bottling our water supply?

And more importantly, how do we stop them? 


<em>Clementine16</em>'s picture
Convenience of bottled water
by Clementine16 on August 2, 2007 - 4:01pm
I think it's great that Aquafina has decided to change their labels to clarify their purification process.  To me, it is the right step in confirming that they do not want to mislead consumers.  I drink a lot of water each day and I'll admit, I do buy bottled waters from time to time.  I actually like the tap water at my home and also have a brita, but there are times that I forget to grab that before I leave my house.  Of course I recycle them, but there is the convenience factor of bottled water that I think might be hard to change for most people. 

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