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Saturday Splurging
Posted by Jessica Harlan on August 28, 2007 - 6:04am.
On many a Saturday night, if we get a particularly good choice from Netflix in our mailbox, and we don't feel like dealing with the unpredictable adventures of dining out with a 9-month-old, we'll opt instead to cook at home. But to make it a little more special than the typical weeknight meal, I'll treat myself to grocery shopping at Whole Foods. (Confession: since this meal isn't usually part of the three or four I make from our weekly grocery run, I don't always include it in my "In My Kitchen" tally at the end of each blog entry)

Now, grocery shopping doesn't necessarily seem like it would be a treat. But if you're like me and plan your shopping trips like a CFO might strategize his annual financial presentation, figuring out which store will have the best bargains and what meals will yield leftovers enough for lunch, then a leisurely Saturday afternoon trip to the gorgeous culinary wonderland of Whole Foods is indeed a treat.

I love the gorgeously displayed organic produce, the mounds of beautiful artisan cheeses piled high on their wooden crates, the rows of gleaming, line-caught fish in the display case, and the bakers in their toques pulling whole-grain breads out of the ovens. For a foodie who is also an environmentalist, Whole Foods is definitely nirvana.

But somehow, picking up fixings for one little meal often ends up being $40—nearly half what I normally spend during my Monday night shops at Publix for the whole week! After a few too many visits like this, I started becoming more aware that these indulgences are blowing my shopping budget. After all, for $40, we could probably eat out at a halfway decent restaurant.

I guess there's a reason why some people refer, rather uncharitably, to the organic-foods emporium as "Whole Paycheck."

But Whole Foods must be all too aware of its reputation, because I've noticed that, at least at our local market, the management has been making efforts to show how you, too, can shop at Whole Foods without breaking the bank. Last summer, there was a weekly in-store workshop called something like "Whole Foods on a Budget."

And the other day, I picked up a recipe booklet called, "Meals for Four Under $15." Emphasizing Whole Foods' house brand, 365 Organic, the booklet offers a week's worth of family-friendly dinner recipes. The simultaneously fun and thrifty meals included "Roll Your Own Burrito Night," "Grilled Mozzarella Sandwiches with Tomato and Basil Tortellini Soup," and "Spaghetti and Meatballs." It appears that lots of cheese and starch is the way to make even the cheapest meal tasty and satisfying.

I was particularly taken with "Breakfast for Dinner"—eggs scrambled with onion, green pepper and cheese, with cornbread and sausage links on the side. This brought back childhood memories of our own "Breakfast for Dinner" of omelets or pancakes. It was unclear whether this flight of fancy was due to my parents feeling poor, or more plausibly, because my dad was in charge of that particular supper.

But I digress...

This past Saturday, during my weekly visit to Whole Foods, I tried instead to stick to my list and not get distracted by the samples of expensive cheeses, the aisles of organic wines, and the bakery, strategically placed at the end of my shopping route, just beckoning me to grab a snack for the road.

I still ended up spending about $30, somehow, on organic Portobello mushrooms, fresh mozzarella cheese, locally grown zucchini, and—I couldn't resist—a bottle of organic Malbec. After all, it's the weekend!

Sure, it was a splurge, but the earth-lover in me always feels good toting home a bag (reusable, natch) filled with eco-friendly choices. And the meal I concocted from my shop—grilled Portobello mushrooms topped pizza-style with mozzarella cheese—was well worth the extra money. As was the glass of wine that I sipped as I settled down to watch a movie.

In My Kitchen

Every week, I tally my grocery bill, and give you a peek at what's on the dinner table at our house.

Note: It was a busy week, and we got take-out more than usual.

Groceries: $59.81

Meals Prepared:
  • Stir-fried flank steak, red peppers, onions and broccoli on brown rice
  • Portobello Pizzas grilled zucchini, couscous


<em>Green_Gardener</em>'s picture
Paycheck dilemma
by Green_Gardener on August 28, 2007 - 3:32pm
I too love Whole Foods but my meager paycheck prohibits me from shopping there too often. I agree that it is nice to splurge once in awhile and it's nice that Whole Foods allows me to feel good about the food I just spent half my paycheck on.

I'll have to check out their website to see if I can find the ideas on how to eat cheaper at Whole Foods. The spaghetti and meatballs sounds right up my alley.
<em>JessicaHarlan</em>'s picture
"Meals for Four" Online!
by JessicaHarlan on August 28, 2007 - 3:42pm

If you're intrigued by the "Meals for Four Under $15" brochure I mentioned, you can access the recipes  online here on the Whole Foods Web site.

 I find that the Whole Foods house brand, 365 Everyday Value, often is very well priced. I've also noticed that milk (again, the 365 brand) is well priced, and the Stonyfield Farms yogurts that I love are the same price as at my local Publix. It's just a matter of shopping around and only buying the things you know are good prices--not trying to buy everything on your entire list. For instance, I've noticed breads are pretty expensive here, and the selection isn't great. 


<em>dreamymo</em>'s picture
carbs and cheese dilemma
by dreamymo on August 28, 2007 - 8:05pm
this is exactly what makes me dismayed when i go into a discount store, mostly of the 99 cent variety. People who cant afford WHole Foods or lots of organic higher priced options at their grocery are left doing much more work to eat healthy, b/c at places of convenience such as this discount stores they hawk preservative ridden and completely unhealthy food stuffs such as boxed mac and cheese or frozen items that are filled with sodium. its something that i would love to evolve out and hope that as education on healthy eating grown and organics and healthy options prices are brought down by market demand makes these items less attractive options.
<em>Cowboydavey</em>'s picture
How I shop for Organic foods.
by Cowboydavey on August 29, 2007 - 3:22pm

I shop Whole Foods and Central Market. Yes they are pricey, however other stores like Albertson and Kroger are carrying organic items now. I have had rethink my shopping and how I spend. Like I buy organic milk, and non-fat cream. By shifting my money away from junk foods and putting into healthier choices I find I spend about the same amount. I buy meats from Whole Foods and Central Market because of the quality. By going green other areas and meal planning has also helped me to have more money to spend to food dollars. Also making time to cook has been a factor in this area.   

 

 


<em>leftlime</em>'s picture
shopping organic
by leftlime on August 29, 2007 - 4:12pm
i use a food coop and love it - i save money on products and don't have to drive as far.  sure i still use stores from time to time, but the coop is my first choice for sure :)
<em>slisell612</em>'s picture
How I shop for Organic Foods Too
by slisell612 on August 29, 2007 - 3:56pm

Cowboydavey, I have found over the last few weeks I am making the same kind of changes...I find I am doing a lot more comparing of what I get at Whole Foods and Trader Joes to what I can get at the regular super market.  It is also saving gas, since some weekends I am going to all 3!  Also with going green and not buying junk food, I am cooking more...Interestingly my gas bill has gone up a little bit due to cooking and dishwashing...So much for not eating fast food! It is well worth it in the long term.

The only thing I really miss from TX is Central Market, I loved that place!

 

 


<em>Vicki_R</em>'s picture
my favorite place
by Vicki_R on August 29, 2007 - 6:43pm
As many of you know by now, I am a Whole Foods Junkie in the most healthy of ways.  I just love the store.  To me it is not just the food that I like, but the experience.  I always feel good about going in there and trying the new and interesting things they have.  I have to be careful when I shop there and now have found that I have staples that I get there and then I do the rest of my shopping at Wegmans.  I pick and choose what I buy organic and spend some extra on.
<em>sophieuliano</em>'s picture
Health Insurance
by sophieuliano on September 7, 2007 - 3:02pm
I look at shopping organic as part of my health insurance plan. I am massively into preventative health care for myself and my family, so shopping for organic food is an absolute priority regardless of the cost. It tastes better and is better for me and my environment so it's the only way to go. I try to cut corners in other areas of my life that won't impact my health..like buying  fewer clothes!!
<em>Vicki_R</em>'s picture
bad habits
by Vicki_R on September 8, 2007 - 4:17pm
It would be shame to be shoulda, coulda, woulda in the long run.  I agree that we should take special carem especially with our youngsters.  They are fortunate that their bodies have not been harmed with years of bad habits.

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