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Organic vs. Local vs. Just Really, Really Cheap
Posted by Jessica Harlan on June 14, 2007 - 6:03am.
As you can probably imagine, I'm a sucker for farmer's markets. Even (or, perhaps, especially) when I'm in another country, miles from my kitchen, I love wandering through the rolls of stalls, admiring the ripe, colorful produce and imagining what dishes I'd concoct with them. And Atlanta happens to have what is supposedly one of the country's biggest farmer's markets-the Georgia State Farmer's Market. I'd been wanting to go since I moved here last year, and this past weekend, we finally decided to take the trip. Open every day and boasting 150 acres of purveyors, it sounds like one of those places that chefs go to at dawn to pick out the ripest produce, haggling over produce prices and quality with the farmers who grew it. I imagined it must be like the Hunt's Point Market in New York, a place I always regret never having visited while I lived there.

I'd like to be able to tell you about all of the wonderful organic produce we scored, trucked from nearby farms by happy, independent farmers striving to preserve greater Atlanta from suburban sprawl. But alas, it didn't exactly meet my expectations.

I don't know, maybe we got there too late (9:30 AM). It's the type of place that is probably most bustling before the sun even rises, so it wasn't too crowded. Unfortunately, it also seemed pretty empty vendor-wise as well. According to the Georgia Department of Agriculture the market is primarily a wholesale distribution hub for food purveyors in the Southeast and the entire Eastern Seaboard. There is, however, a retail component, which is what we explored.

My first disappointment: I did not locate a single vendor that carried organic produce. Perhaps they only come during the week, or it's too early in the season for them? One vendor invited me to sample a fruit that I was eyeing curiously, resembling a miniature plum, and it had such a toxic, bitter taste to it that I had to spit it out. Pesticides? Who knows--I wasn't going to take a chance.

My second disappointment was that although there was a "Georgia Grown" section, it was pretty much vacant, save for the occasional crate of peaches, Vidalia onions and early tomatoes (and boiled peanuts-which we bought for the ride home, natch). Much of the available produce seemed to hail from Mexico or California, which meant it had logged some serious food miles that I was loath to support.

Nonetheless, I was on a mission: dinner. Sure, the food had come quite a distance, but wasn't I cutting out a little bit of the energy-guzzling middleman by buying it here, rather than at my local Publix? Besides, the prices were unreal! At one vendor, I bought two jalapeños peppers, three poblano peppers, three limes and a pound of tomatillos. The grand total? $3. For another $2.50, I scored two avocados (perfectly ripe!), a bag of corn tortillas made at a local factory, and three prickly pear fruits which I still have absolutely no clue with what to do (ideas, anyone?).

The market was winding down (it ends at noon), and I spied some plump radishes - by now, I'd formuated dinner plans and was rounding up all the ingredients to make fish tacos with tomatillo salsa (the recipe for which I'm sharing with you) and all the toppings. Radishes, thinly sliced, add a nice crispness to fish tacos. How much for the bunch? I asked. They were 50 cents, but the guy didn't have change for my dollar. I cast my eyes around his stall and finally settled on some greens that looked a bit like watercress. They might be good on the tacos, and they, too, were 50 cents. Problem solved!

Our produce might have come from Mexico instead of Macon, GA, and no, it wasn't organic. But I hope I redeemed and re-greened myself somewhat by heading to Whole Foods for some environmentally responsible tilapia and some organic, vegetarian refried beans. Combined with my farmer's market scores, I ended up with a delicious, wholesome supper, with enough salsa left over for brunch the next morning.

Still, when it comes to farmer's markets, in the future I'll probably stick to the disappointingly small weekly one in my neighborhood, with its overpriced--but local, mostly organic, and independent-farmer--veggies and fruit.



In My Kitchen
Every week, I tally my grocery bill, and give you a peek at what's on the dinner table at our house.

Groceries: $107.12
(A little higher than normal this week because of the special tagliatelle dinner, a celebration for my sister-in-law getting her MFA.)

Meals Prepared:
  • Spinach Calzones
  • Quinoa-Stuffed Poblano Peppers with crusty bread
  • Fish Tacos with Grilled Tomatillo Salsa and refried beans
  • Homemade tagliatelle with peas, asparagus and wild mushrooms and truffle oil, stuffed squash blossoms

 

Photo by Joseph Harlan.



<em>tajomoore</em>'s picture
no link?
by tajomoore on June 14, 2007 - 11:38am
Looks like the editor forgot to add a link to your recipe!
<em>Johnnyl83k</em>'s picture
re: no link?
by Johnnyl83k on June 14, 2007 - 11:45am

you beat me to it.

 

Hopefully my neighborhoods new Farmers Market will fare betterwhen I visit next week.


<em>JessicaHarlan</em>'s picture
Recipe linked!
by JessicaHarlan on June 14, 2007 - 12:56pm
Sorry, guys-- we just fixed it and now the recipe can be clicked on within the story or here. Enjoy!
<em>JessicaHarlan</em>'s picture
Fish Tacos
by JessicaHarlan on June 14, 2007 - 1:09pm

By the way, my recipe was only for the salsa. If you want to "replicate" our dinner:

 
After we made the salsa, we grilled up 3 tilapia fillets (about 1 pound total) that I'd dusted with taco seasoning (Our favorite is from Penzeys). Grill them about 4 minutes on each side with the grill lid on. I heated the corn tortillas on the grill during the last minute or two of the fish cooking.

When the fish was done, I broke it into chunks and we filled the corn tortillas (use two, doubled) with the fish, the salsa, thinly sliced radishes, sliced avocado, and the weird greens I'd got at the market. (Note: normally I use shredded napa cabbage tossed with a little lime juice, minced jalapeno and salt and pepper)

 

I also heated up a can of organic vegetarian refried beans and we put a dollop of the tomatillo salsa on that as well.


<em>Fraser</em>'s picture
Fish Tacos!
by Fraser on June 14, 2007 - 2:46pm

Bwahahahahaaaaaaaaaaaaa!  :)

~ Greener today than I was yesterday!


<em>Vicki_R</em>'s picture
so sorry
by Vicki_R on June 14, 2007 - 12:06pm
What a shame.  I know the feeling of having your heart set on something and it is a total disappointment.  One of the best markets I ever went to was in Rome, Italy at the Campo de Fiori.  I have never been so upset that I could not cook with any of the food we saw.  The colors alone and the smell of the fresh herbs and flowers were unforgettable.  I am sorry you could not have that experience there.
<em>BelindaMom</em>'s picture
"Farmers" Market
by BelindaMom on June 14, 2007 - 12:32pm
When we lived in NJ they had a "Farmer's" market: trucks with produce someone bought at a place like what you mention. All the stands had pretty much the same thing, and I always wondered where in NJ were they growing bananas? Such a disappointment! They got better as people got savvier, I think. Looking forward to the fish tacos recipe!
<em>Statuesqueone</em>'s picture
May check out my local farmer's market
by Statuesqueone on June 14, 2007 - 2:52pm
I normally shop at Henry's Market here in San Diego but think I might try the local farmer's market down the street from our house this weekend. I've gone to a couple other Farmer's Markets in San Diego and really enjoyed a lot of the local produce. I think our markets may be like yours, not necessarily organic.

I want to support local farmers because San Diego really does have some great growing weather (except for that awful week long freeze we had in January of this year.) Not sure how the prices will compare with Henry's but I'll check it out and try to do my part in supporting the locals.
<em>Harley</em>'s picture
great atmosphere
by Harley on June 14, 2007 - 6:42pm
I not only go for the produce, but for the atmosphere as well.  I just love seeing vendors selling their home grown veggies or home baked pies.  Coming together as a community is a great thing and it truly is better shared.
<em>madamerebellion</em>'s picture
Sorry to hear.
by madamerebellion on June 14, 2007 - 7:37pm

It always happens, we anticipate something so much and we just can't measure up to expectations. I'm sure you'll find a farmer's market that will delight you, we usually find good places at random though.

 

I have the privilige of having a neighbor that works in the fields and he brings me fresh produce from time to time. That's one of the things I really like about living in an agricultural town.


<em>carolinagarciaw</em>'s picture
which issue is yours?
by carolinagarciaw on June 15, 2007 - 7:37am
 We are all different and have different priorities. My issue is people, that is how I got into agriculture in the first place. I work in organic agriculture and like to buy organic when it is available and if not, i buy local. How sustainable is it to buy organic that has to be trucked a few days to your local farmer's market? And how economically sustainable is it to shop at the big guys like Whole Foods who are actively anti-union? I choose to buy ordinary products at the one-man corner market where prices are cheaper than at the supermarket.
<em>JessicaHarlan</em>'s picture
Good question!
by JessicaHarlan on June 15, 2007 - 8:35am

I'm in totally agreement-- you have to pick your battles when it's doing good... no one can possibly achieve everything in today's world. I think my biggest issues at the moment are:

1. Eating foods or using products that are the least toxic, both for consumption and the environment.

2. Reduce/Reuse/Recycle as much as possible

3. Feeding my family whole, healthy, fresh foods

4. Patronizing companies that I believe are doing good. I.E. I think I mentioned in a previous blog we haven't been to McDonald's in years. I also don't shop at Wal-Mart for similar reasons. 


<em>phiggs</em>'s picture
one battle you should pick
by phiggs on June 15, 2007 - 12:20pm
Ahem -- if you really want to be good folk, you should just cut out the fish altogether, and encourage your friends to do the same. There's pretty much no such thing as "sustainable fishing" -- the ocean is dying, and a comeback doesn't look good. No matter what Whole Foods says about their tilapia or North Atlantic salmon, cows and pigs and chickens, while maybe more morally troublesome for certain folk to eat (perhaps you've met my vegetarian wife, Hillary), are a far, far better option than fish, at least environmentally. Believe it: Read "The End of the Line" by Charles Clover. Don't get me wrong -- I could eat fish tacos morning noon and night. But it would be very, very naughty of me.
<em>Statuesqueone</em>'s picture
Disappointed
by Statuesqueone on June 16, 2007 - 6:55pm
Well I went to my local Farmers Market and was sadly disappointed. It had more arts and crafts, clothes, and jewelry than produce. The produce that was there was mostly pesticide free but was very expensive. Unfortunately price is important to me so I headed to my local Henry's and bought my usual. 

Maybe I'll try another Farmers Market next weekend and hope for the best.....

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