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The Cost of Interactive Gaming
Posted by Belinda Miller on October 10, 2007 - 3:05am.
I’m warning, you, I’m grumpy.

My awesome nephew Jacob really, really, really wanted Georgia to be able to play an online computer game called Club Penguin. He had enjoyed it a lot when he was a bit younger, and thought she’d like it too, so he created an account just for her. He successfully steered Georgia’s penguin through coin-winning games so she could start her penguin life with some virtual penguin money for buying various virtual penguin items. It was a very sweet gesture, and Georgia was excited to try Club Penguin because Jacob had told her how fun it was.

I grilled Jacob. Was it a chat site? Yes, but he had set her penguin to only be able to use pre-typed phrases. Did it cost money? No, you can play the game without paying for it, but you can subscribe to do more things. Is there any value to it? Well… it’s fun.

Turns out it’s way beyond Georgia’s capabilities, she clicked around, lost interest, and we let it go. I was relieved, since I imagine interactive online gaming can only lead to a creepy MyFaceSpace account and then hell via handbasket. But I don’t need to worry; this phenomenon will fizzle out by the time she’s six, right?

Today I got a big, fat cuddly-toy shaped slap in the kisser.

A newspaper article alerted me to the newest craze to reach my luddite, anti-establishment, out-of-the-loop mind: interactive toys. From Webkinz pets to Bratz dolls, and Battle Racing cars for the less frilly set, there’s a toy that you can’t fully enjoy until you log onto the computer. So, you buy a furry, cute stuffed animal, and it comes with a code to log into the web site so you can chat with other kids who have a code, and then win virtual money to outfit your car or doll or doll’s room. It’s not real, there’s no extra stuff to clutter up your real room, and it’s fun to have a fantasy space to play in. But excuse me while I flip out that we are training our kids to become raving, hoglike consumers who “shop” without need and have to constantly upgrade and makeover to keep things “fun.”

I went to the Club Penguin site to really check it out. There’s nothing to buy to get in, you can play without paying. The animation is simple and kind of cute, the games take little skill, and the focus of the site isn’t just on acquisition. But if you aren’t a paying member you are very limited to what you can buy with the penguin money you make. And it’s unclear until you try to buy something that you do have to be a member. Once you click on a desired item, say a bee costume or designer sunglasses for your penguin, you get a pop-up that says, “This feature is only available to members of Club Penguin.” Even in my quick trip I felt left out not being able to BUY, and I felt like if I could just BUY something it would make me so much happier. And that’s me, with lots of years of being-left-out experience!

Webkinz really got me in a snit. The web site features the kind of cutesy animation that must appeal to lots of focus groups, and the worst thing about it is Georgia would love it. A pastel world of rainbows, little animals, animal food and accessories and loads of decorations for your animal’s room. And you don’t have to stop at one animal, oh no, you are encouraged to have lots and lots of pets (around $8 – 20, depending on how “collectible” your pet is). And you must keep your pet happy! If you don’t visit, interact with and feed your pet you risk low Happy/Healthy/Hungry meters, and though your pet cannot die, no one wants an unhappy hippo. The site is designed to keep you buying virtually and in reality (Webkinz body Spritz, Webkinz Lip Gloss, Webkinz Clothing). There’s no way to play if you don’t have a code, and if you lose your code you’re out of luck, you’ll just have to go buy another pet! I didn’t even bother going to the Bratz or Barbie sites. I figure there will be lots of changes and new things to worry about by the time Georgia is cognizant of online worlds beyond my grasp, and I didn’t want to keep myself awake nights. Plus, who knows how desirable I might find it all?

Oh, it feels wrong to me in so many ways, but especially how it feeds on the place where I want to play too. I want to have all that virtual stuff, because it’s there. Before I knew it was out there I had no desire for a virtual pet, but it really did touch this wanting place in me. And that’s ME, with LOTS of years of trying to work this unnecessary want thing out. I have way too much stuff, and very little time, so how did they find the place where I want to spend time acquiring stuff? How many child psychologists worked on this to make it irresistible to kids, and parents too? This is what we are all up against, industries using really good tactics to create a consumer frenzy and it’s working! And if I sound a little paranoid it’s because people are out to get our kids. Or at least their money.

I told you I was grumpy.


<em>phiggs</em>'s picture
conundrum
by phiggs on October 10, 2007 - 4:27pm
Terrifying. I'd say you should smash your computer, but then you wouldn't be able to blog about wanting to smash your computer.  "Virtual" life sh1t always creeps me out. To me it seems the preserve of the scaredy cats, too wigged out by actual life.  Anyway, hey everybody, go read my blog!
<em>phiggs</em>'s picture
oh, and
by phiggs on October 10, 2007 - 4:33pm
I haven't read it yet, but my wife* just bought me Everything Bad Is Good For You by Steven Johnson, which is apparently about how video games are really awesome and everyone who plays them will go on to rule the world. I believe it is a nonfiction book.
* - No, she does not play video games. But she did used to work with Steven Johnson.
<em>vernan</em>'s picture
The Ills of Commericialism
by vernan on October 11, 2007 - 9:55am

My kids play in Nick.com w/supervision.  At first they thought it was really cool, earning points, buying stuff, keeping their fish alive; and then they got bored.  They still go and play occasionally, but not like they use to.  I never really thought of it was a way to train and entice our kids to become materialistic, but I do see how that can happen.  I have always looked at it as a way to express themselves and their creativity.  I guess that is the artist in me.  Thanks for opening my eyes to seeing it in a different light. 

 


<em>BelindaMom</em>'s picture
I should be clear
by BelindaMom on October 11, 2007 - 10:17am

Georgia plays computer games, but it's getting harder and harder to find those that don't first splash an ad in front of the kids. Some of the games are really clever and well made too! But dang, this ideal of getting and spending and having more and more and more just feels like it's the root of some big problems. My problems too! And the way it creeps in as "normal" is what freaks me out, so it's easy not to notice that it is a training ground for materialism. I sound more paranoid than I really am, or maybe I am really this paranoid, but I just think we have a lot of work to do as parents to counteract the messages our kids get bombarded with every day, and from a very young age.

And I love my computer, Phil, I would never smash it. I do try to be somewhat in touch with reality, if only to know what I'm up against! Now get back to your demo! I'm putting that book on hold at the library right now.


<em>Paul_Freibott</em>'s picture
clean up time
by Paul_Freibott on October 11, 2007 - 4:50pm
Hmm...sounds like you could use house-cleaning purge.  If you think it feels good to buy things, just wait until you start getting rid of stuff.  Nothing feels better than letting go of stuff (especially if you don't replace the things you give away). At least that's been my experience.
That just gave me an idea - wouldn't it be great if some cutting-edge game designer created a Webkinz-like site where you didn't buy stuff to thrive, but instead gave stuff away? Or did something else positive? Imagine adopting a tree or a polar bear as a pet, and your pet's happiness meter goes up the less you drive, the lower your energy consumption goes, the more organic food items you eat, the fewer toxins you flush down the drain.
Quick, let's find some investors! Green gaming could be the next Google.
<em>Paul_Freibott</em>'s picture
in the meantime
by Paul_Freibott on October 11, 2007 - 4:55pm
maybe Georgia could play with Energy Ant?
http://www.eia.doe.gov/kids/energyfacts/index.html
<em>BelindaMom</em>'s picture
You are a genius
by BelindaMom on October 11, 2007 - 10:21pm

This HAS to happen. We have to figure out how to make this happen!

I get in purge mode sometimes, but I do love my old stiletto heels (that I'll never wear again), and my Powerpuff Girl paraphernalia, and my thousands of LPs, and my vintage tablecloths...


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