Gib elims!

That’s the closest I can approximate a backward saying off a “Reflection Tee” from RubyLove. When you look in a mirror, it reads, “Smile Big.” Designed to talk to you and only you when you look at a reflective surface, the fitted tees and tanks bounce back positive affirmations and reminders like, “Listen to Your Heart” and “I am Strong.”

They’re in the mix of a slew of chic items sold at findbliss.com, a soothingly designed, luxurious site with a huge shop where you can buy and download hip, mellow music like Tom Rossi’s Salma Har and stock up on tools of the organic trade like crystal jewelry, essential oils, and yoga props. It’s also full of magazine-length articles on things like serene homes, eco yet stylish handbags, flower arranging, mending relationship hurts, and destination spas. The Los Angeles-based company plans to make the site a place to “get inspired, connect with others, listen to music, uncover dreams and breathe life into everyday experiences.” And with the recent demise of Rodale’s Organic Style, the market is ripe for more eco-spiritual style.