Though I've experienced firsthand the tangible health benefits of yoga and meditation, there are times when I've gone to the doctor for the "nuclear option": a dose of Western medicine when the body's own pharmaceutical panoply is unable to contend with the ailment at hand. Of course, I'd prefer not to resort to such extreme measures, but sometimes it seems unavoidable.

Personal trainer Matan Gavish stresses that balance is the key to achieving one's fitness goals, so he named his New York-based business Diet & Exercise to emphasize that it's a complete program. But his passion for balance might also explain the apparent split-personality vocation -- he's equally adept at training Special Ops soldiers as he is helping brides-to-be tone their "strapless muscles" and drop dress sizes.

Nestled among the psychiatrists who habitually prescribe prescription drugs to their depressed patients, are a few who believe that nutrition, not medication, is the key to mental wellbeing.

Whether it's in response to an increasing distrust of antidepressants or a natural follow-up to studies that have linked nutrients to the control and reversal of psychological disorders, nutritional therapy is becoming a legitimate field. "There have been huge advances over the past few years finding that nutritional intervention can treat many behavioral and mental conditions we used to think were untreatable," explains Lewis Mehl-Madrona, associate professor of clinical psychiatry at the University of Arizona College of Medicine.

Syndicate of Bloggers and Websites for Advertisers to Reach the Desirable New "Green" Market Segment

New York, N.Y. - April 23, 2007 --LIME, the #1 multiplatform green/healthy living lifestyle brand, today launched the first-ever "green" ad network, providing advertisers with a comprehensive one-stop-shopping opportunity to reach this burgeoning and desirable "green" market. The ad network, called LIME Ad Network (www.lime.com/adnetwork) , is comprised of a consortium of established bloggers and websites with a dedicated readership who are interested in wellness, eco-living and personal growth.

The American Dairy Association is having a cow over the expulsion of whole milk from New York City schools in favor of one percent and skim milk. Milk sales have been steadily declining for decades as soda consumption has risen. The dairy industry is worried that children will simply stop drinking milk altogether rather than switch to skim.

LIME TO ROLL OUT ITS FIRST INTEGRATED ADVERTISING WEBISODE COLLABORATION

L'OREAL'S GARNIER FIRST SPONSOR TO BE FEATURED UNDER "BEAUTY FROM THE INSIDE OUT" BANNER

New York, N.Y. - April 4, 2007 - LIME - the #1 multi-platform healthy living/green brand - will roll out the brand's first originally produced webisode series featuring advertiser integration. These webisodes are being specifically created for product integration opportunities and addresses the types of unique selling propositions LIME is able to offer. The first webisode series has been exclusively created for L'Oreal's Garnier, and will be featured on LIME's broadband channel beginning in April. The announcement was made by Christine Engelbrechtsen, Vice President, Integrated Sales & Marketing, LIME.

LIME Celebrity Poll Reveals Al Gore Has Most Influenced American's Views On The Importance Of Living A "Greener" Life; Julia Roberts has the Most "Organically" Grown Body; and, No Surprise -- Britney Spears Needs to "Live the Change" Towards a Healthier Lifestyle

LIME recently completed a survey about celebrities known for their support of healthy, green, and wellness causes, and about those in the public eye who've garnered headlines for their less than healthy lifestyles. While some of the results may be expected, others are quite surprising.

Britney Spears most needs to Live the Change and take steps to living a healthier and more balanced lifestyle. Of the troubled celebrities listed in LIME's survey, Britney topped the list with a whopping 81% saying she needs to "live the change." In the eyes of Americans, Lindsay Lohan (14%) has made great progress in living a healthier and more balanced lifestyle, while a few Americans feel that Eminem (4%) or Mischa Barton (1%) need to start making some changes.

KICKS OFF WITH "LIVE THE CHANGE AND WALK OUT" INITIATIVE, ENCOURAGING AMERICANS TO TAKE SIMPLE STEPS TO IMPROVE THEIR LIFE

NATIONWIDE GOAL TO WALK 24,900 MILES - EQUIVALENT TO TAKING ONE FULL LAP AROUND THE EARTH

New York, N.Y. - March 19, 2007 -- Are you looking to "Live the Change?" On Wednesday, March 21, LIME (www.lime.com) -- the #1 multi-platform healthy living/ green brand that provides information and entertainment for those seeking a healthier, greener and more balanced lifestyle -- is rolling out a nationwide campaign called LIME's Live the Change. This campaign is a company-wide platform that serves LIME's mission to encourage, inspire, and build awareness about living a healthy and "green" lifestyle.