New York, N.Y. - June 12, 2007 - Green-living multiplatform brand LIME announces today the appointment of two executives to its sales and marketing team: Heather Reilly has been named Director of Integrated Sales & Marketing, and Kristen Reick joins LIME in the newly created position of Ad Sales Marketing Director. Both Reilly and Reick will be based out of LIME's New York offices and will report to Christine Engelbrechtsen, VP, Head of Integrated Sales & Marketing, LIME.

"We continue to see exponential growth in advertiser interest in reaching the health conscious and green living sector," said Engelbrechtsen. "Since the beginning of this year, our ad revenue has tripled while the number of new advertisers who have come to LIME has doubled. In addition, our newly launched LIME Ad Network has positioned us further as THE one-stop-shopping destination for contextually rich media placement in the green sector. In response to the growth we're seeing in the green market sector, we've expanded our team to meet client interest and demand. We're thrilled to have these two seasoned executives join the LIME Ad Sales Marketing Team and support our efforts in communicating our client messages to the healthy/green living consumer audience."

About Heather Reilly: In her role as Director, Integrated Sales & Marketing, Reilly will be responsible for building LIME's advertiser roster as well as developing and building relationships with potential clients and agencies on all integrated cross-platform sponsorship opportunities. Her focus will be on all ad sales offerings on LIME's multiplatform digital initiatives, including LIME's growing video-on-demand platform. Reilly joins LIME from Music Choice, where she was Account Manager, Ad Sales. Previously, she was with Comedy Central as a Sales Service and Marketing Executive. Reilly holds a B.A. in International Business & Marketing from Iona College, Hagan School of Business.

About Kristen Reick: In Reick's newly created position of Ad Sales Marketing Director, she will be responsible for all phases of Ad Sales Marketing for LIME, from initiation to development to execution and overall management of ad sales marketing campaigns. In addition, Reick will be responsible for supporting the Ad Sales department in creating and implementing all strategic marketing initiatives. She joins LIME from Hudson River Park Trust where she was the Director of Marketing & Public Programs. Prior to that, she worked at FUSE, where she most recently held the position of Manager, Trade Marketing. Previously, she worked as a consultant in the media industry in production and ad sales marketing, and had a staff position at ABC Network as Manager, Primetime Integrated Marketing & Promotion. Reick began her career at Oxygen Media, where she was Marketing Manager, Promotions, Advertising & Events. She holds a B.A. degree in Communication from the University of Arizona.

About LIME

LIME (lime.com) is a multimedia lifestyle brand with multiple platforms devoted to delivering entertaining and insightful content to the growing worldwide community focused on leading a healthier, greener, and more balanced lifestyle. LIME is currently available on broadband television, SIRIUS Satellite Radio channel 114, on demand with cable providers nationally, and at lime.com on your PC and mobile phone. LIME is owned by Revolution Living LLC and is headquartered in New York City.

Revolution Living (revolution.com), a majority investor in LIME, is a subsidiary of Revolution LLC, which builds innovative companies in sectors that are ready for dramatic change. The common theme linking Revolution's businesses is that they provide consumers with greater control, choice and convenience. Revolution partners with companies in the early growth stage and manages them for long-term growth. The Chairman and CEO of Revolution is Steve Case, best known as the entrepreneur who made the Internet accessible to millions of people by co-founding AOL.

LIME PR Contact:

Amelie Tseng
amelie.tseng@comcast.net
973-207-3874